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All Journal Journal of Business Economics and Management
Velintinus Riyan Tamba
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Economics, Econometrics & Finance

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Sistem Informasi Manajemen Untuk Media Sosial Sebagai Digital Marketing Citra Anisa Putri; Muhammad Fajar Nursandi; Velintinus Riyan Tamba; Cahyati Komalasari; Sri Ayu Rahmawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

In the digital era, social media has become one of the most effective and affordable marketing tools for various types of businesses. To manage marketing activities in a more structured and data-based manner, the integration between social media and Management Information Systems (MIS) is becoming increasingly relevant. This study aims to examine the use of MIS as a social marketing media and how its application can improve promotion efficiency and decision-making quality. Using a literature study method, this study collects and analyzes various scientific references that discuss the role of MIS in the world of digital marketing. The results of the study show that MIS can help companies manage customer data, monitor campaign performance, and adjust marketing strategies in real time. Case examples from MSMEs and local companies strengthen the evidence that the integration of MIS and social media can increase the effectiveness of promotions and adaptation to market changes. Therefore, the use of MIS in a digital marketing strategy is a strategic step to increase competitiveness and sustainable business growth.
Pengaruh Etika Bisnis Terhadap Pertumbuhan Ekonomi Perdagangan Kecil Sebuah Usaha Sendal Sepatu Dan Tas Di Wilayah Pasar Baru Cikarang Utara Velintinus Riyan Tamba
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of business ethics on the microeconomic growth of small businesses in the North Cikarang Market has become a major concern in recent years. This study aims to investigate how business principles affect the microeconomic growth of small businesses in the new Cikarang North Market area. The results of the study indicate that business ethics have a significant influence on the economic growth of small businesses in the North Cikarang Market. The business principles applied by entrepreneurs in the area help increase consumer trust, product and service quality, and community participation in economic activities. Therefore, steps are needed to increase awareness of business ethics among entrepreneurs in the North Cikarang Market in order to support the microeconomic growth of small businesses in the area. The purpose of this study was to find and analyze the impact of business ethics on microeconomic growth in small trade in the North Cikarang Market. The research method used was qualitative by conducting interviews with micro business owners in the market on Thursday, April 24, 2025, in the afternoon at 11.00 at the new Cikarang North Market through surveys and interviews. The results of the analysis are expected to provide a deeper understanding of how business ethics practices can influence microeconomic growth in the new market area of North Cikarang.
Co-Authors Cahyati Komalasari Citra Anisa Putri Muhammad Fajar Nursandi Sri Ayu Rahmawati