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All Journal Journal of Business Economics and Management
Sri Ayu Rahmawati
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Economics, Econometrics & Finance

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Analisis Pengaruh Inovasi Produk, Keberlanjutan Lingkungan, dan Pemasaran Digital terhadap Kinerja Perusahaan: Kasus Unilever Indonesia Sri Ayu Rahmawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the impact of product innovation (X1), environmental sustainability (X2), and digital marketing (X3) on company financial performance (Y), focusing on Unilever Indonesia. Environmentally friendly and sustainable product innovation, optimal digital marketing strategies, and commitment to environmental sustainability are believed to significantly affect the improvement of the company’s financial performance. The data used in this study were obtained from the company's annual reports and internal surveys, covering relevant financial indicators. The results of this study are expected to provide insights for Unilever Indonesia in formulating long-term strategies that can improve the overall performance of the company.
Sistem Informasi Manajemen Untuk Media Sosial Sebagai Digital Marketing Citra Anisa Putri; Muhammad Fajar Nursandi; Velintinus Riyan Tamba; Cahyati Komalasari; Sri Ayu Rahmawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

In the digital era, social media has become one of the most effective and affordable marketing tools for various types of businesses. To manage marketing activities in a more structured and data-based manner, the integration between social media and Management Information Systems (MIS) is becoming increasingly relevant. This study aims to examine the use of MIS as a social marketing media and how its application can improve promotion efficiency and decision-making quality. Using a literature study method, this study collects and analyzes various scientific references that discuss the role of MIS in the world of digital marketing. The results of the study show that MIS can help companies manage customer data, monitor campaign performance, and adjust marketing strategies in real time. Case examples from MSMEs and local companies strengthen the evidence that the integration of MIS and social media can increase the effectiveness of promotions and adaptation to market changes. Therefore, the use of MIS in a digital marketing strategy is a strategic step to increase competitiveness and sustainable business growth.
Co-Authors Cahyati Komalasari Citra Anisa Putri Muhammad Fajar Nursandi Velintinus Riyan Tamba