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All Journal Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Business Economics and Management
Meidian Sanggale
Unknown Affiliation
Economics, Econometrics & Finance

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Peranan Etika Bisnis Dalam Industri Kopi: Studi Kasus PT. Kapal Api Dan PT. Nestlé Indonesia Jecky Danvelty Rumaropen; Stivano Theofilli kolamban; Dion Tumbelaka; Meidian Sanggale; Jelin Bayak; Wini witarin; Jonathan gabrisch; Grace Christien Sumakul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study examines the implementation of business ethics at PT Kapal Api and Nestlé and its impact on corporate sustainability. Business ethics play a crucial role in maintaining reputation, building consumer trust, and fostering harmonious relationships with stakeholders. PT Kapal Api and Nestlé face various challenges in applying ethical principles, particularly in aspects of transparency, social responsibility, and regulatory compliance. The study finds that companies that uphold strong business ethics tend to have higher consumer loyalty and stronger relationships within their business environment. Conversely, ethical misconduct can negatively impact a company’s image and decrease public trust. Therefore, a strong commitment to business ethics must be continuously reinforced to maintain competitiveness and ensure corporate sustainability amid increasingly intense industry competition.
BAGAIMANA FACEBOOK DAN INSTAGRAM MENGUBAH CARA KITA BERIKLAN DALAM META ADS Triputra Alfa Rompas; Grace Christien Sumakul; Meidian Sanggale; Sri Marsela Bualo; Ovelia Potangkuman; Cloudia Karepouwan
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 6 (2025): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i6.4969

Abstract

Media sosial, khususnya Meta Ads di Facebook dan Instagram, kini menjadi strategi bisnis penting dalam pemasaran digital. Fitur memungkinkan pembaca menjangkau audiens mereka melalui demografi, minat, dan perilaku dengan menciptakan kesadaran merek dan konversi sekaligus mengaktifkan kampanye berorientasi visual untuk menunjukkan kepada pengguna sesuatu yang lebih kreatif melalui fitur seperti Pengelola Iklan Facebook, Belanja Instagram, Stories, dan Reel. Artikel berfokus pada konten strategi, fitur platform, dan analisis data untuk mencapai kinerja iklan terbaik. Keberhasilannya kampanye sangat tergantung pada konsistensi, kreativitas, dan pemahaman audiens. Dengan strategi yang tepat, Meta Ads bisa merupakan alat pemasaran yang efektif untuk memperkuat daya saing bisnis di era digital.
Co-Authors Cloudia Karepouwan Dion Tumbelaka Grace Sumakul Jecky Danvelty Rumaropen Jelin Bayak Jonathan gabrisch Ovelia Potangkuman Sri Marsela Bualo Stivano Theofilli kolamban Triputra Alfa Rompas Wini witarin