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All Journal Dia: Jurnal Administrasi Publik
Asmiyanti, Reny
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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STRATEGY FOR IMPLEMENTING CATEGORIZATION ON MICRO SMALL AND MEDIUM ENTREPRISES AT JAKARTA ENTERPRENEUR PROGRAM IN THE PROVINCE OF JAKARTA Asmiyanti, Reny; Nurdin, Nurliah; Rivai, Firman Hadi
DIA: Jurnal Administrasi Publik Vol 23 No 01 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i01.11055

Abstract

This study aims to identify and formulate strategies that have not optimized the implementation of the Jakarta Entrepreneur Program Categorization for Micro, Small and Medium Enterprises (MSMEs) in the Special Region of Jakarta. In this study, based on Merilee S Grindle's policy implementation theory which includes the content of policy and context of implementation. This research method uses a descriptive and qualitative approach with data collection conducted by interviews and document review. In the analysis process using SWOT analysis as the main instrument in its preparation, then the next step to determine alternative strategic issues is used with the litmust test, with the most strategic issue obtained by strengthening the government's commitment to implementing MSME categorization in the jakpreneur program to improve the quality of MSME actors. From the results of this identification, several problems were found faced by the government and micro, small and medium enterprises (MSMEs) in improving the quality of MSMEs from beginner entrepreneurs to medium-sized entrepreneurs to established entrepreneurs.This research is important to identify the challenges and obstacles faced by MSME actors to be an important step in designing the right strategies and programs to improve the business conditions of MSME actors.
Co-Authors Nurliah Nurdin Rivai, Firman Hadi