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All Journal KEMBARA Journal of Management and Leadership
Azhar, Muhammad Akmal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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INTERNAL COMMUNICATION AND TEAMWORK AS DETERMINANTS OF EMPLOYEE PRODUCTIVITY IN VIDEO STREAMING FIRMS Priyono, Agung; Rezika Lubis, Siti Raisa; Azhar, Muhammad Akmal; WS, Paidi
Journal of Management and Leadership Vol. 8 No. 1 (2025): Volume 8 - Nomor 1 - May 2025
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v8i1.852

Abstract

After more than three years of fighting together to face the Covid-19 pandemic, the Indonesian government finally decided to revoke the status of the pandemic to endemic in June 2023. The habit during a pandemic where people are required to stay at home continues in the endemic era. An activity that many people still do is use applications via computers, laptops or smartphones to watch on video streaming platforms. As reported by Populix.co, in 2022, 84% of Indonesians subscribe to video streaming applications because they can be watched at any time, 77% have a large choice of films and 74% are looking for entertainment. Based on this trend, many video streaming companies have emerged in Indonesia, one of which is PT Vidio Dot Com (Vidio) which offers many types of viewing for its users. Data from the telecommunications market segment (telco 2022), Vidio is recorded as having the first highest number of 27.7 million active users in Indonesia, Netflix 11.3 million, Viu 10.4 million, and Disney+ 2.4 million. Seeing the large number of Vidio users, companies must pay attention to important factors so as not to lose customers, one of which is human resource management. Without a well-functioning HRM function, employee productivity will not be optimal. This research aims to determine the effect of internal communication and teamwork on employee productivity at Vidio. This research used quantitative methods with random sampling techniques and numbered 86 respondents. The research results show that internal communication has a positive and significant effect on employee productivity, and teamwork has a positive and significant effect on employee productivity.
Evaluation of the School Literacy Movement Program with the CIPP Model on Reading Literacy in Primary Schools in Gunung Kidul, Yogyakarta Utami, Wulan Tri Puji; Nurhayati, Riana; Anwar, Muhammad Saiful; Hajaroh, Mami; Rohman, Arif; Sudarno, Sudarno; Fajri, Hanif Musthofa Al; Lina Rahmawati; Nurkhayati, Lily Siti; Azhar, Muhammad Akmal
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41755

Abstract

This study uses a quantitative approach with a descriptive evaluative type to assess the effectiveness of the School Literacy Movement Program (GLS) in elementary schools in Gunung Kidul Regency, Yogyakarta. In this Context, reading literacy challenges are still evident in the uneven interest in reading, limited and diverse reading materials, variations in the readiness of school facilities/infrastructure, and parental involvement and consistency in implementing literacy activities. The study evaluated GLS using the CIPP (Context, Input, Process, Product) model based on the perceptions of program implementers (principals and teachers). Data were collected through questionnaires from 9 principals and 54 teachers in 9 elementary schools and analyzed using IBM SPSS Statistics 29 (mean and standard deviation). The results show Context = 3.55 (very good), Input = 3.35 (very good), Process = 3.10 (good), and Product = 3.50 (perfect). These findings confirm that GLS has a strong policy foundation and adequate resource support, followed by generally exemplary implementation, and contribute to improving students' reading literacy. The implementation of GLS at Gunung Kidul Elementary School is effective. However, it needs to be strengthened in terms of process, especially consistency of implementation, active student participation, diversification of reading materials, support from parents/community, and ensuring the sustainability of resources so that the program's impact is more equitable and sustainable.
Co-Authors AGUNG PRIYONO Arif Rohman Fajri, Hanif Musthofa Al Lina Rahmawati Mami Hajaroh Muhammad Saiful Anwar Nurkhayati, Lily Siti Rezika Lubis, Siti Raisa Riana Nurhayati Sudarno Sudarno WS, Paidi Wulan Tri Puji Utami