Article Per Year (5 Year)
p-Index From 2021 - 2026
1.817
P-Index
This Author published in this journals
All Journal JURNAL DINAMIKA EKONOMI PEMBANGUNAN Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JOURNAL OF APPLIED BUSINESS ADMINISTRATION REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Kepariwisataan BUANA GENDER : Jurnal Studi Gender dan Anak Relevance: Journal of Management and Business Journal of Accounting and Finance Management (JAFM) Journal of Finance, Economics, and Business JUEBIR: Journal of Economics and Business Research
Puspa Novita Sari
UIN Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
Factors Influencing The Purchasing Decision of Eco-Friendly Shopping Bags: Green Awareness as an Intervening Variable Sari, Puspa Novita
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6395

Abstract

This study aims to analyze the factors influencing consumers' purchase of eco-friendly shopping bag products. The data obtained comes from 168 respondents, who are consumers that have previously purchased environmentally friendly shopping bags at Alfamart who lives at Solo Raya. Data measurement is conducted using the Structural Equation Model based on Partial Least Squares (PLS). The findings of the study suggest that green brand characteristics and green advertising play a role in shaping green awareness. Moreover, green awareness acts as a mediator between green brand attributes and purchasing choices, as well as between green advertising and purchasing choices. These research outcomes offer valuable insights for entrepreneurs to assess diverse factors impacting consumer purchasing behaviors, thereby potentially boosting company sales and profitability. This research contributes novelty by amalgamating a research model of factors influencing green awareness and green product purchasing decisions, wherein green awareness functions as an intervening variable.
Co-Authors Dita Andraeny Gusnardi, Gusnardi Lorena Dara Putri Karsono Ngadlan Ngadlan, Ngadlan Rahmania, Lorianur Susilo, Arifin Dwi Vitara, Anisa Fajar