Article Per Year (5 Year)
p-Index From 2021 - 2026
3.422
P-Index
This Author published in this journals
All Journal At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam @is The Best [Accounting Information System & Information Technology Business Enterprise] Al Maal: Journal of Islamic Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Revenue: Jurnal Manajemen Bisnis Islam Ihtiyath : Jurnal Manajemen Keuangan Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Madaniya Jurnal Kepariwisataan Bulletin of Community Engagement Relevance: Journal of Management and Business Journal of Islamic Economics Lariba Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Finance, Economics, and Business Al-bank: Journal of Islamic Banking and Finance IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Lorena Dara Putri Karsono
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
PENINGKATAN KUALITAS UMKM BERBASIS DIGITAL DENGAN METODE PARTICIPATORY ACTION RESEARCH (PAR) Moh. Nurul Qomar; Lorena Dara Putri Karsono; Fina Zahrotul Aniqoh; Chamidah Nor Aini; Yassirlana Anjani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): volume 3 Nomor 1 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i1.3494

Abstract

Salah satu potensi desa Karangampel Kudus adalah keberadaan UMKM. Sistem pemasaran UMKM tersebut masih bersifat konvensional. Di tengah pandemi sekarang ini, sebuah kebutuhan transformasi pemasaran dari konvensional ke digital. Tujuan pengabdian ini adalah memberikan edukasi urgensi digital marketing sebagai media dalam melakukan promosi di tengah pandemic covid-19. Metode yang digunakan pada pengabdian ini adalah participatory action research (PAR) selama satu bulan penuh di mitra pengabdian Desa Karangampel, Kudus. Pelibatan langsung masyarakat terlihat dalam beberapa program kegiatan pengabdian masyarakat, antara lain, sebanyak 20 pelaku usaha dan UMKM berpartisipasi dalam kegiatan pelatihan. Hasil dari pengabdian ini adalah aktivasi website desa sebagai pusat informasi desa, beberapa produk UMKM sudah mampu mampu menggunakan digital sebagai media promosi.
Pandemi Covid 19: Bagaimana Kondisi Likuiditas Bank Syariah di Indonesia? Kharis Fadlullah Hana; Muslikhatul Aini; Lorena Dara Putri Karsono
Al Maal: Journal of Islamic Economics and Banking Vol 4, No 1 (2022)
Publisher : Prodi Perbankan Syariah FAI UMT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/almaal.v4i1.5840

Abstract

The covid-19 pandemic has affected various sectors of life, not only offecting the healt sector, but also having an impact on the world economy and the banking sector. This study was conducted to analyze the liquidity condition of Islamic banking in the midst of the covid-19 pandemic. The research method used is qualitative research using descriptive analysis. The data collection method used is literature study, in written and digital form, such as journal articles, google books, and others. The results of the study show that the level of liquidity of islamic banking in Indonesia is in the quite adequate category, meaning that it is in a safe position even during the covid-19 pandemic.
SHARIA AND CONVENTIONAL BANKING EFFICIENCY (COMPARATIVE STUDY WITH DATA ENVELOPMENT ANALYSIS METHOD) Lorena Dara Putri Karsono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.4457

Abstract

One of the measuring tools in monitoring the financial performance of a banking unit is efficiency. This research which aims to see whether there is a difference in the level of efficiency takes data from Islamic banking and conventional banking listed on the IDX (Indonesia Stock Exchange). Determination of the sample by purposive sampling method. Of the 100 data taken, consisting of 5 BUK, 5 BPR, 5 BUS and 5 BPRS in 2012-2016. By using Data Envelopment Analysis (DEA) the efficiency value of the data is obtained. The results of the data analysis show that Islamic banking is more efficient than conventional banking. This is indicated by the large number of conventional banks that do not achieve the targeted efficiency.
Increasing Economic Potential Village through the Establishment of Badan Usaha Milik Desa (BUMDES) Based on Local Wisdom Kharis Fadlullah Hana; Lorena Dara Putri Karsono; Agep Rumanto
Bulletin of Community Engagement Vol 2 No 1 (2022): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v2i1.300

Abstract

The article aimed to provide an assistance Village Leader of Jetiskapuan Village in preparing Badan Usaha Milik Desa (BUMDES). The method of this activity was carried out by providing directions for the creation of Badan Usaha Milik Desa (BUMDES) drafting team, economic potential analysis, business feasibility analysis, training for the drafting team and village deliberations for the formation of BUMDES. The results of this service are marked by an agreement on the type of business being managed, the name of the BUMDES, the capital of the bumdes, the articles of association and the by-laws of the bumdes. The line of business managed is Water Treatment and Waste Management. This service recommendation needs support and understanding between the village government and the village consultative body. PP No. 21 provides rules for BUMDES to stand alone without the involvement of the village government, the highest decision is the village meeting. This provided a lack of support from the village government at the time of BUMDES was formed. The recommendation for the results of this service is to always coordinate with the village government in order to occurs synchronization between village programs and BUMDES, besides that need to training regarding bumdes business governance for business unit development and the formation of new business units. Keywords: Economic Potential, Business Feasibility, Increasing Economic Potential
Utilisasi UMKM Kreatif Melalui Product Branding Pada Era Society 5.0 Lorena Dara Putri Karsono; Khotiibah Azzarqo
Madaniya Vol. 4 No. 1 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.346

Abstract

Tujuan kegiatan pengabdian kepada masyarakat yaitu mengembangkan potensi dan kreeativitas obyek pengabdian dalam ikut serta mengembangkan ekonomi kreatif di lingkup generasi Z dengan memanfaatkan digitalisasi pada era society 5.0. Selanjutnya bagaimana cara melaksanakan aspek manajemen usaha yang baik, mulai dari membuat merek (brand) sendiri, memasarkan produk, serta menghitung seluruh biaya operasional sampai harga jual produk itu sendiri. Ekonomi kreatif yang diusung sebagai konsep di era society 5.0 menjadikan penopang utamanya adalah teknologi dan kreativitas, ide dan stock of knowledge dari sumber daya manusia (SDM). Industri kreatif pada era society 5.0 akan bisa tercapai sesuai dengan program yang dibentuk pemerintah apabila sumber daya yang dipersiapkan memenuhi komponen digital, human, local, global dan balance. Metode yang digunakan dalam kegiatan ini meliputi metode edukasi, pelatihan dan pendampingan. Sasaran kegiatan pengabdian kepada masyarakat ini adalah kelompok mahasiswa yang tergabung dalam Inisiasi (Inkubator Bisnis Universitas ‘Aisyah Surakarta). Program yang dilakukan meliputi penggalian potensi mahasiswa sebagai sasaran kegiatan, penelusuran literatur UMKM kreatif, selanjutnya pelatihan dan pendampingan terkait product branding yang berbasis digital. Hasil menunjukkan bahwa utilisasi (pemanfaatan) UMKM Kreatif di kalangan generasi Z, khususnya di kelompok mahasiswa Inisiasi (Inkubator Bisnis Universitas ‘Aisyah Surakarta) sangat baik sehingga dapat menghasilkan keluaran berupa merek (brand) sendiri. Untuk itu mahasiswa dalam menghadapi era society 5.0 yang serba digital dapat memanfaatkan potensi dan kreativitas dalam aspek ekonomi kreatif. Selain itu pemahaman yang baik dalam manajemen usaha dan pemasaran produk sehingga nantinya para generasi Z mampu bersaing dan ikut serta pada perekonomian global.
The impact of 9P’s of marketing mix strategy towards the decision to purchase halal tourism services Lorena Dara Putri Karsono; Laila Fairuz Salma
Journal of Islamic Economics Lariba Vol. 9 No. 1 (2023)
Publisher : Department of Islamic Economics, Islamic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol9.iss1.art1

Abstract

IntroductionHalal tourism has become one of the trends in the tourism industry, including in Indonesia. However, the research on character education-based halal tourism is still limited in number. ObjectivesThis study aims to analyze the impact of the 9P's of the Marketing Mix strategy on purchasing decisions at PT Gaido Travel & Tours, Kudus Branch, a provider of character education-based halal tourism services. MethodThis quantitative study uses convenience sampling to collect data from of 100 prospective customers who expressed interest in PT Gaido Travel & Tours, Kudus Branch, services. The questionnaire utilized a five-point Likert scale, ranging from 1 to 5, to capture participants' perceptions and opinions related to the research variables. ResultsThe result shows that all the variables ie. product, price, promotion, place, physical evidence, people, processes, productivity, and priority, positively influence purchasing decisions both individually and simultanously. Furthermore, the model in this study can explain approximately 60.6% of the variation in purchasing decision of character education-based halal tourism services. ImplicationsThe company to uphold exemplary customer service and continuously enhance the execution of the 9P's of Marketing Mix strategy. This entails fostering a culture where employees are attentive to customer needs and refining the price strategy by incorporating enticing features that aligns with industry standards.Originality/NoveltyThis study provides insights on how 9Ps of the Marketing Mix strategy can be implemented for a character education-based halal tourism services provider.
Factors Affecting Customer's Purchase Decision while Shopping on Tiktok Live: Impulsive Buying as a Moderator Puspa Novita Sari; Lorena Dara Putri Karsono
Relevance: Journal of Management and Business Vol. 6 No. 1 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business development in the digital era is now starting to shift not only by selling products in online stores such as marketplaces but also by utilizing social media through live streaming features. Live streaming on the TikTok application allows consumers to directly see the products offered and interact with sellers. This study analyzes what factors influence consumer purchasing decisions when viewing live streaming on the Tiktok application. Respondents in this study were consumers who made purchases through live streaming on the Tiktok application as many as 173 respondents. Measurement of research results was tested using the Structural Equation Model (SEM) based on Partial Least Square (PLS). The results of the study show that scarcity messaging and hedonic shopping motivation influence impulsive buying. In addition, impulsive buying mediates the relationship between scarcity messaging and purchase decisions, and impulsive buying also mediates the relationship between hedonic shopping motivation and purchase decisions. The results of this study can be used by business people to analyze the factors that influence purchasing decisions so that they are expected to be able to increase sales when live streaming takes place.
ANTECEDENTS OF PURCHASING ECO-FRIENDLY SHOPPING BAGS: THE MEDIATION ROLE OF GREEN AWARENESS Puspa Novita Sari; Lorena Dara Putri Karsono
Journal of Finance, Economics and Business Vol. 1 No. 2 (2023): JFEB, May 2023
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v1i2.71

Abstract

The increasing amount of plastic waste that threatens the sustainability of ecosystems and has adverse effects on the environment and health needs to be addressedcollectively. One solution that can be offered is to replace the use of plastic bags with eco-friendly shopping bags. Eco-friendly shopping bags are made of recyclable environment materials, thus helping to reduce plastic waste that pollutes the environment. This study aims to identify the factors that influence the purchasing decision of eco-friendly shopping bags, considering green awareness factors through causal and mediation testing. The data analysis method used in this study is the Structured Equation Model (SEM) using the Smart PLS application. Sampling was carried out using purposive sampling method, and 153 research samples were obtained. Respondents in this study were consumers who have purchased shopping bag products at Alfamart stores throughout the Solo Raya region. The results show that green rerceived value and green brand image have a positive and significant effect on purchase decision through green awareness as an intervening variable. This study implies that Alfamart needs to initiate a strategy to increase green perceived value and green brand image through green awareness so that it can influence the purchasing decision of eco-friendly shopping bags. With the increase in the number of eco-friendly shopping bag users, it is expected to reduce the use of plastic bags that can have a detrimental impact on the environment.
Minat Beli Konsumen Hidroponik : Ditinjau dari Green Product, Price dan Location di Muria Kudus Karsono, Lorena Dara Putri; Salmaa, Khananus
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 7 No 2 (2023): Vol.7 No.2 Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v7i2.7168

Abstract

Raya Hidroponik Muria is trying to increase buying interest in its hydroponic vegetables, but in reality there are certain groups who have not reached hydroponic vegetable products because of a lack of awareness about the environment and health. In addition to the high price of hydroponic vegetables and production that is difficult to access, it is still a problem for consumers. The purpose of this research is to empirically interpret the effect of green product, price, location on consumer buying interest Raya Hydroponics Muria. The population in this study were consumers Raya Hydroponics Muria Kudus, with the technique used in sampling in the form of incidental sampling and using a convenience sampling approach because the population size was unknown, so that the sample in this study was obtained by 100 respondents. The type of research used is field research with a quantitative approach the hypothesis that has been carried out through multiple linear regression analysis using SPSS 21.0. The results show that product has an effect on consumer buying interest, price has an effect on consumer buying interest, location has an effect on consumer buying interest and green product, price, location together influence consumer buying interest in Raya Hydroponic Muria.
The Influence of Financial Technology (Fintech), Financial Literacy, and Income on Financial Inclusion of Society Chikmah, Isnani Farichatul; Karsono, Lorena Dara Putri
@is The Best : Accounting Information Systems and Information Technology Business Enterprise Vol 9 No 1 (2024): @is The Best : Accounting Information Systems and Information Technology Business
Publisher : Labkat Press KA FTIK UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/aisthebest.v9i1.11990

Abstract

This study seeks to determine if financial technology (fintech), Financial Literacy, and income impact financial inclusion in society. This research was conducted quantitatively involving Generation Z from the former Pati Residency. Generation Z are those born in 1995-2010. Financial literacy can be used as a measuring tool to determine the extent to which a person understands financial concepts, ability to manage, and confidence in making long-term planning decisions by taking into account economic conditions. Likewise, income can serve as an indicator of an individual's financial management capabilities. The research results show that Fintech and Income partially have a significant effect on Financial Inclusion with statistical tests on the Fintech variable obtaining a t-count significance value of 0.000 the Income variable, with a value of 0.008, is less than 0.05, and the regression coefficients are positive, being 0.516 and 0.204 respectively. Financial Literacy does not have a significant effect on Financial Inclusion because based on testing the significance value of the calculated t is 0.095, where this figure is greater than 0.05. However, all three simultaneously influence society's financial inclusion. This was concluded from statistical testing of the coefficient of determination and the F test which obtained a value of 0.686. Increasing Community Financial Inclusivity can improve the economy evenly.
Co-Authors Agep Rumanto Azzarqo, Khotiibah Bayu Tri Cahya Chamidah Nor Aini Chikmah, Isnani Farichatul Choridah, Nur Duwi Setiyani Duwi Setiyani, Duwi Fina Zahrotul Aniqoh Kharis Fadlullah Hana Kharis Fadlullah Hana Khotiibah Azzarqo Laila Fairuz Salma Laila Fairuz Salma Lida, Ulfah Mey Moh. Nurul Qomar Muslikhatul Aini Nida, Chafian Puspa Novita Sari Rahmatillah, Ja’sy Zhilaal Salmaa, Khananus Sherly Eka Saputri Yassirlana Anjani