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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JOURNAL OF APPLIED BUSINESS ADMINISTRATION REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat
Sari, Puspa Novita
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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Social Media Marketing Training for Merchants at Ngarsopuro Night Market Solo Sari, Puspa Novita; Andraeny, Dita
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 2 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i2.173-185

Abstract

The Ngarsopuro Night Market Solo Merchants Association is currently facing competition challenges from online traders as well as a lack of technological knowledge. These obstacles make it difficult for merchants to compete. To address these issues, training and mentoring activities on the use of social media were conducted in October 2024, attended by 50 association members. The method applied was the PAR (Participatory Action Research) method.The activity results showed an increase in the engagement rate on participants’ accounts. The engagement rate, which was previously below 1% (low engagement), significantly increased to more than 3% (high engagement). This increase demonstrates that the program effectively improved customer engagement.Recommendations for the program’s sustainability include conducting advanced training and initiating the formation of a digital community for Ngarsopuro Night Market Solo Merchants. It is hoped that this activities can continue and provide long-term benefits for the Ngarsopuro Night Market Solo Merchants Association.
Factors Influencing The Purchasing Decision of Eco-Friendly Shopping Bags: Green Awareness as an Intervening Variable Sari, Puspa Novita
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6395

Abstract

This study aims to analyze the factors influencing consumers' purchase of eco-friendly shopping bag products. The data obtained comes from 168 respondents, who are consumers that have previously purchased environmentally friendly shopping bags at Alfamart who lives at Solo Raya. Data measurement is conducted using the Structural Equation Model based on Partial Least Squares (PLS). The findings of the study suggest that green brand characteristics and green advertising play a role in shaping green awareness. Moreover, green awareness acts as a mediator between green brand attributes and purchasing choices, as well as between green advertising and purchasing choices. These research outcomes offer valuable insights for entrepreneurs to assess diverse factors impacting consumer purchasing behaviors, thereby potentially boosting company sales and profitability. This research contributes novelty by amalgamating a research model of factors influencing green awareness and green product purchasing decisions, wherein green awareness functions as an intervening variable.
Antecedents of Impulsive Buying among Moslems: The Mediation Role of FOMO Sari, Puspa Novita
Li Falah: Journal of Islamic Economics and Business Vol. 8 No. 2 (2023): December 2023
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v8i2.7002

Abstract

The evolution of technology and shifts in consumer behavior have caused significant changes in the business landscape. One intriguing phenomenon that has emerged from these shifts is the practice of live-streaming shopping. This study aims to investigate the factors that impact impulsive purchasing among Muslims during live-streaming shopping sessions. The study's participants are individuals who have made purchases of Zoya products through live-streaming broadcasts on the TikTok app, with a total of 172 respondents. The data analysis method employed is the structural equation model (SEM) using the Smart PLS software. The findings of the research indicate that the fear of missing out (FOMO) acts as a mediator in the relationship between scarcity and impulsive buying. At the same time, social media usage mediates the connection between social media usage and impulsive buying. This finding implies that scarcity and social media usage can amplify impulsive buying tendencies during live-streaming shopping when influenced by the fear of missing out (FOMO).
Co-Authors Andraeny, Dita