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All Journal Community Development Journal International Journal of Applied Sciences in Tourism and Events Jurnal Masyarakat Madani Indonesia
Delamontano, Eldo
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Journal : International Journal of Applied Sciences in Tourism and Events

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Synergy of fun walk and culinary tourism in UNPAD tourism fest 2024: sustainable tourism perspective Delamontano, Eldo; Lumongga, Az Zahra; Annisa, Sekar Dinda; Novianti, Evi; Endyana, Cipta; Winoto, Yunus
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 1 (2025): June 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i1.16-24

Abstract

This study investigates the strategic role of fun walking as a recreational sport in enhancing tourism events and its direct contribution to culinary bazaar visitation. While traditionally perceived as recreational and a healthy lifestyle, fun walks were integrated into the Unpad Tourism Festival 2024 to support its culinary bazaar activities, offering a novel approach to event management. The research employed a mixed-methods approach, combining observations and literature studies with a survey of 47 fun walk participants, data were analyzed using descriptive statistic. Findings from this investigation reveal that fun walk participants significantly contributed to both the increase in visitor numbers and extended visit duration at the culinary bazaar. Furthermore, the innovative packaging of fun walk activities, particularly through the incorporation of tour guides, significantly enhanced the quality of the participant experience, leading to a measurable increase in overall event visitor satisfaction. This study confirms that an interactive experience, seamlessly blending sports, entertainment, and targeted tourism promotion, provides actionable insights for committee. The results underscore the critical importance of integrating recreational sports activities with the broader objective of promoting cultural, culinary, and urban tourism attractions, offering a powerful model for enhancing event success and visitor engagement in future tourism initiatives.  
Co-Authors Akbar, Afif Annisa, Sekar Dinda Arfah, Muh Bayu, Hikkal Ahmad Cipta Endyana Evi Novianti Fahrudin, Danil Eka Firjatullah, Zahra Fitri, Wanda Julianti Istifaiyyah, Salma Lumongga, Az Zahra Molieh, Candra Irawan Peto Muflihah, Asriani Muhammad Hafidz, Muhammad Ridwan Yunus Winoto