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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Journal of Sharia Business Management
Faris Andrawika Harahap
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Strategi Pemasaran Bank Syariah Indonesia dalam Meningkatkan Pangsa Pasar Melalui Pemanfaatan Teknologi Informasi Zuhrinal M. Nawawi; Faris Andrawika Harahap
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Juni : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i2.1390

Abstract

This study uses a qualitative method with a case study approach to analyze the marketing strategies employed by Bank Syariah Indonesia (BSI) in increasing market share through the utilization of information technology. In the rapidly evolving digital era, the use of information technology has become a crucial factor for Islamic financial institutions to reach a wider customer base and provide more effective and efficient services. This study examines how BSI integrates digital technology into its marketing strategies, including the use of online platforms, mobile banking applications, and social media for product education and promotion. The findings reveal that the utilization of information technology not only improves service accessibility but also strengthens customer relationships through more personal and responsive interactions. This strategy contributes to increased customer loyalty and expands BSI’s market share amid competition in the Islamic banking industry. This study provides valuable insights for developing digital marketing in the Islamic financial sector that is adaptive to technological advancements.
IMPLEMENTASI GOOD CORPORATE GOVERNANCE PADA PT BANK SYARIAH INDONESIA TBK: STUDI KASUS DI KC PEMATANG SIANTAR PERINTIS Faris Andrawika Harahap; Widya Anggraini; Imel Santika Siregar; Ahmad Wahyudi Zein
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 5 (2025)
Publisher : CV. Barokah Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Good Corporate Governance (GCG) is a fundamental aspect of banking management in maintaining public trust and ensuring business sustainability, particularly in Islamic banking which operates under prudential and Sharia compliance principles. This study aims to analyze the implementation of Good Corporate Governance principles at PT Bank Syariah Indonesia Tbk, Pematangsiantar Perintis Branch Office. The research employs a qualitative approach using a case study method. Data were collected through semi-structured interviews with employees and supported by documentation analysis of the company’s governance policies and guidelines. The results indicate that the implementation of GCG at BSI Pematangsiantar Perintis Branch has been carried out effectively, as reflected in the application of transparency, accountability, responsibility, independence, and fairness in daily operations. Clear division of roles and responsibilities, internal control systems, and compliance with regulations and Sharia principles are the main factors supporting GCG implementation. However, challenges remain in maintaining consistent application across all operational units. Overall, the implementation of Good Corporate Governance plays an important role in supporting sound and sustainable Islamic banking governance.
Co-Authors Ahmad Wahyudi Zein Imel Santika Siregar Widya Anggraini Zuhrinal M. Nawawi