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All Journal PRofesi Humas JURNAL GOVERNANSI
Lyndon, Novel Anak
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Religion Humanities Environmental Science Social Sciences Other

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IMPLEMENTATION OF THE PROGRAM POLICY TO ACCELERATE STUNTING REDUCTION Pratidina, Ginung; Yuniar, Putri Gina; Wahyudin, Cecep; Rahmawati, Rita; Iskandar, Abu Bakar; Apriliyani, Neng Virly; Firliandoko, Robby; Lyndon, Novel Anak; Sastrawan, Berry
Jurnal Governansi Vol 11 No 1 (2025): Jurnal Governansi Volume 11 Nomor 1, April 2025
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jgs.v11i1.15254

Abstract

This research discusses how the policy of Presidential Decree Number 72 of 2021 concerning the Acceleration of Stunting Reduction is implemented with a research focus at the UPTD Cicurug Health Center, Cicurug District, Sukabumi Regency, which aims to find out whether the policy is implemented well and whether there are success factors or inhibiting factors in the process of implementing the policy. The method used in this research is a descriptive quantitative method. Meanwhile, the sampling technique used was purposive sampling technique and disproportionate random sampling technique by determining the sample size using the Slovin formula which then resulted in a total of 117 respondents. Measurement of policy implementation variables is carried out using a Likert scale with a questionnaire instrument, the results of which are then processed using the weight mean score (WMS) formula. The results of the recapitulation of questionnaire calculations with operationalization of variables based on the Kapioru Policy Implementation theory (2014) obtained an average score of 4.23 with a very good assessment category. This shows that the implementation of the stunting reduction acceleration program policy at the Cicurug Community Health Center UPTD, Cicurug District, Sukabumi Regency has been implemented very well, although there are still several indicators that need to be improved. The novelty of this research is in terms of the theory used and the research results which show that there is a special strategy from the implementing institution which is one of the factors in the success of implementing the policy.
Dedi Mulyadi’s personal branding through “barracks” viral content Hidayat, Dasrun; Lyndon, Novel Anak; Mujianto, Haryadi
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.64028

Abstract

Background: Social media has become a strategic medium for building political personal branding. Kang Dedi Mulyadi (KDM) utilizes platforms such as YouTube and TikTok to display a leadership style close to the community. One of his viral contents, “nanti dijemput ke barak (to be picked up to the barrack)”, reflects a personal branding strategy based on local cultural values. Purpose: This research analyzes KDM’s digital personal branding strategy against visual and verbal narratives in digital content and public responses. Methods: It uses a descriptive qualitative method with a cultural public relations approach, a communication approach that emphasizes aspects of West Javanese local culture in building and managing relationships. To collect the data, the study examined verbal and visual data on videos on KDM social media accounts. Results: Kang Dedi Mulyadi builds an image as a humanist leader, simple, and attached to Sundanese cultural values. The phrase ‘picked up to the ‘barracks’symbolizes the emotional closeness between the leader and the people. This strategy is effective because it combines populist approaches, local wisdom, and digital storytelling. Conclusion: KDM’s personal branding represents local culture in a communicative and modern way. Implications: The theoretical implications show the importance of integration between political and cultural communication. Meanwhile, this strategy can be a model for other public figures in building an authentic and relevant image in the digital space.
Co-Authors Apriliyani, Neng Virly Dasrun Hidayat Ginung Pratidina Iskandar, Abu Bakar Mujianto, Haryadi Rita Rahmawati Robby Firliandoko Sastrawan, Berry Wahyudin, Cecep Yuniar, Putri Gina