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All Journal JUDICIOUS: Journal of Management Jurnal Multidisiplin West Science
Firdaus, Rifka Salsabila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hubungan antara Kualitas Layanan dan Kepuasan Pelanggan: Studi Kasus pada Pelanggan PT Zhisheng Pacific Trading (Mixue Indonesia) Mintawati, Hesri; Desianti, Lisa Chandrasari; P., Meisya Eka Putri; Firdaus, Rifka Salsabila; Herawati, Dea Ariana
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1854

Abstract

Utilizing a qualitative method, this research investigates the customer satisfaction of PT Zhisheng Pacific Trading (Mixue Indonesia). The aim of this study is to gain an understanding of customer’s perceptions regarding the quality of service they receive and to what extent this influences their satisfaction. The research sample consist of 10 clients selected purposively. Data were collected through interviews conducted with the assistance of structured question guides. The data analysis does not involve coding and thematic techniques, but solely encompasses a qualitative assessment of customer responses. The research findings indicate a significant correlation between how customers perceive the services and their level of satisfaction. These results enable PT Zhisheng Pacific Trading to enhance their services to better satisfy their customers.
Pengaruh Brand Image dan Persepsi Harga Terhadap Kepuasan Pembelian Konsumen (Studi Kasus: Mie Mandjoer Sukabumi) Salsabila Firdaus, Rifka; Firdaus, Rifka Salsabila
Jurnal Multidisiplin West Science Vol 3 No 06 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i06.1290

Abstract

Tujuannya ini ialah untuk melihat citra merek ada pengaruhnya pada kepuasan konsumen saat mereka membeli barang-barang tertentu, serta persepsi harga ada pengaruhnya pada kepuasan konsumen saat mereka membeli barang-barang tersebut. Dengan memakai teori roscoe untuk pengambilan sampel, 20 partisipan yang mengunjungi Mie Mandjoer Sukabumi diberi informasi tentang citra merek, persepsi harga, dan kepuasan pembelian. Studi jenis ini ialah kuantitatif. Dalam studi ini, regresi linear berganda dipakai. Temuan memperlihatkan bahwasannya dua faktor yang ada pengaruhnya kepuasan pelanggan saat melaksanakan pembelian ialah citra merek dan persepsi harga. Gambar merek ada pengaruhnya kepuasan pelanggan dan persepsi harga ada pengaruhnya kepuasan pelanggan pada pengunjung Mie Mandjoer Sukabumi.
Co-Authors Herawati, Dea Ariana Lisa Chandrasari Desianti Mintawati, Hesri P., Meisya Eka Putri Salsabila Firdaus, Rifka