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Abd. Asis Pata
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pemasaran Beras di Desa Mangeloreng Kecamatan Bantimurung Kabupaten Maros Muhmmad Tenri Ajeng; Azisah, Azisah; Abd. Asis Pata
Jurnal Agribis Vol. 13 No. 1 (2025): Jurnal Agribis
Publisher : Universitas Muslim Maros

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Abstract

The rice marketing system in Mangeloreng village is relatively simple and focuses on local traders. The aim of this research is to determine marketing channels, marketing margins, and the level of marketing efficiency in Mangeloreng Village, Bantimurung District, Maros Regency. This research was carried out in April-July 2024, located in Mangeloreng Village, Bantimurung District, Maros Regency. This type of research is descriptive analysis of the data used in this research is primary and secondary data. Primary data is obtained from data sources that directly provide data to data collectors. In this research, the sampling method used was the snowball sampling method which was carried out by tracing rice marketing channels. The total number of samples was 11 consisting of 1 rice factory, 1 wholesaler, 4 retailers, and 5 final consumers. The results of research on marketing channels, margins, and efficiency levels in Mangeloreng Village, Bantimurung District, Maros Regency are as follows: 1) The marketing channels in this research consist of 3 marketing channels, namely: (a) Rice Producers - Final Consumers (b) Rice Producers - Retailers - Final Consumers (c) Rice Producers - Wholesalers - Retailers - Final Consumers. The highest margin is marketing channel III of IDR 3,000 because it involves wholesalers, retailers, and consumers. The total margin value can be used to determine the efficiency of a marketing pattern. Marketing channel patterns I, II, and III are included in the efficient category, this is because the percentage value of the three channels is in the range of 0 - 33%.
Pengaruh Fluktuasi Harga dan Saluran Pemasaran Terhadap Pendapatan Petani Jagung Pakan di Desa Samaenre, Kecamatan Mallawa, Kabupaten Maros Sitti Hajrah; Abd. Asis Pata; Mohammad Anwar Sadat
Jurnal Agribis Vol. 13 No. 2 (2025): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/dc393122

Abstract

Tujuan dalam penelitian ini adalah mengetahui bagaimana pengaruh fluktuasi harga jagung terhadap pendapatan petani jagung di Desa Samaenre, Kecamatan Mallawa, Kabupaten Maros dan mengetahui saluran pemasaran terhadap pendapatan petani jagung di Desa Samaenre, Kecamatan Mallawa, Kabupaten Maros. Penelitian ini dilaksanakan di Desa Samaenre Kecamatan Mallawa Kabupaten Maros selama 2 bulan yaitu pada bulan Februari-Maret 2025. Data yang telah dikumpulkan ditabulasi untuk mendapatkan data keperluan analsisi. Penelitian ini menggunakan analisis deskrifpif kuantitatif untuk mengetahui fluktuasi harga dan saluran pemasaran petani jagung. Berdasarkan hasil analisis regresi linear berganda dapat diketahui bahwa berdasarkan hasil uji t variabel fluktuasi harga memiliki nilai t hitung = 0,818 < t  tabel = 0,2,026 dan nilai sig. 0,418 > 0,05 sehingga dapat disimpulakan variabel fluktuasi harga tidak berpengaruh signifikan terhadap pendapatan petani jagung di Desa Samaenre. Adapun variabel saluran pemasaran memiliki nilai t hitung = 2,062 > t tabel = 2,026 dan nilai sig. 0,046 < 0,05 sehingga dapat disimpulkan variabel saluran pemasaran berpengaruh positif dan signifikan terhadap pendapatan petani jagung di Desa Samaenre. Berdasarkan hasil uji F diketahui nilai F hitung = 3,448 > F tabel = 2,860 dengan nilai sig. 0,041 < 0,05 sehingga dapat disimplkan bahwa secara simultan variabel fluktuasi harga dan saluran pemasaran berpengaruh positif dan signifikan terhadap pendapatan petani jagung di Desa Samaenre Kecamatan Mallawa Kabupaten Maros.
Co-Authors Azisah, Azisah Mohammad Anwar Sadat Muhmmad Tenri Ajeng Sitti Hajrah