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All Journal Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Hafifah Aisya Putri Sabiya
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pendampingan Strategi Penetapan Harga Berdasarkan Perminataan Pasar Pada UMKM Dimsum Nyoo Laras Hinda Mulia Fadjri; Hafifah Aisya Putri Sabiya; Annisa Aulia Aryani; Pupung Purnamasari
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.1755

Abstract

This devotions aims to assist small and medium enterprises (MSMEs) Dimsum Nyoo in determining pricing strategies based on market demand. The methodology used is a qualitative descriptive approach, based on observations and interviews with business leaders. The results of the study indicate that pricing strategies based on cost of goods sold (COGS) and market analysis can build customer loyalty. Despite fluctuating raw material prices, Dimsum Nyoo managed to maintain stable quality and prices, thus contributing to its growth. These results highlight the importance of adaptive pricing to support the sustainability of MSMEs in a competitive market.
Pemberdayaan UMKM melalui Sistem Pembayaran Digital, Kualitas Pelayanan, dan digital Marketing Pada Agen Beras Maju Jaya Army Cahya Putra Rustamaji; Daspar Daspar; Erna Apriani; Arif Widodo Nugroho; Hafifah Aisya Putri Sabiya
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3441

Abstract

Maju Jaya Rice Agent located in North Cikarang is an MSME engaged in the distribution and sale of rice and basic necessities. Despite having a strategic location and wide market potential, partners still face various operational obstacles, such as the dominance of cash transactions that limit consumer flexibility, the lack of a structured Standard Operating Procedure (SOP) for services, and the lack of optimal use of digital marketing. This Community Service (PKM) activity aims to increase the capacity and competitiveness of partners' businesses through the integration of digital payment systems, improving the quality of SOP-based services, and optimizing digital marketing strategies. The implementation method is carried out offline through five stages, namely socialization, service excellence training and inventory management, technology implementation, mentoring and evaluation, and preparation of SOP guidebooks for program sustainability. The results of the activity show that partners are now able to operate non-cash transactions through QRIS and e-wallets, manage spreadsheet-based bookkeeping, consistently implement service SOPs, and utilize digital media such as WhatsApp Business, Instagram, and Google Maps/Google Business Profile. This program has a positive impact on improving operational efficiency, governance professionalism, customer service quality, and expanding partner market reach in the digital era.
Co-Authors Annisa Aulia Aryani Army Cahya Putra Rustamaji Daspar Daspar Erna Apriani Laras Hinda Mulia Fadjri Nugroho, Arif Widodo Pupung Purnamasari