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All Journal Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Annisa Aulia Aryani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pendampingan Strategi Penetapan Harga Berdasarkan Perminataan Pasar Pada UMKM Dimsum Nyoo Laras Hinda Mulia Fadjri; Hafifah Aisya Putri Sabiya; Annisa Aulia Aryani; Pupung Purnamasari
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.1755

Abstract

This devotions aims to assist small and medium enterprises (MSMEs) Dimsum Nyoo in determining pricing strategies based on market demand. The methodology used is a qualitative descriptive approach, based on observations and interviews with business leaders. The results of the study indicate that pricing strategies based on cost of goods sold (COGS) and market analysis can build customer loyalty. Despite fluctuating raw material prices, Dimsum Nyoo managed to maintain stable quality and prices, thus contributing to its growth. These results highlight the importance of adaptive pricing to support the sustainability of MSMEs in a competitive market.
Strategi Peningkatan Kinerja Usaha Lokal Melalui Pengelolaan Keuangan, Budaya Kerja, dan Digital Marketing Andrianto Prasetya Nugroho; Zulfa Zakiatul Hidayah; Sunita Dasman; Dwi Epty Hidayaty; Annisa Aulia Aryani
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3446

Abstract

Breastfeeding self-efficacy is an important psychological factor that affects the sustainability of breastfeeding. Low Self-Efficacy can contribute to early cessation of breastfeeding. This community-based education activity aims to improve the Self-Efficacy of breastfeeding through video-based lactation education for postpartum mothers in the working area of the Leuwidamar Health Center, Lebak Regency, in 2026. A total of 13 postpartum mothers were involved in the activity. The implementation stages include initial measurement using the 14-item Breastfeeding Self-Efficacy Scale-Short Form (BSES-SF), 15-20 minutes of education about the benefits of breast milk, position and attachment, lactation management, and handling of breastfeeding problems. The educational video was shared via WhatsApp so that it could be replayed, then measured again one week after the intervention. The results showed an increase in the average score of BSES-SF from 35.38 (SD 1,261; range 34–38) to 65.92 (SD 3,068; range 60–70). The paired t-test showed a statistically significant change (mean difference of 30.538; p=0.0001). Video-based lactation education is feasible as a promotive strategy in primary health services and has the potential to strengthen maternal confidence in breastfeeding. Further implementation needs to be complemented by individualized counseling as well as evaluation of long-term breastfeeding practices.
Co-Authors Andrianto Prasetya Nugroho Dwi Epty Hidayaty Hafifah Aisya Putri Sabiya Laras Hinda Mulia Fadjri Pupung Purnamasari Sunita Dasman Zulfa Zakiatul Hidayah