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All Journal Journal of Industrial Engineering Management Indonesian Journal of Advanced Research (IJAR)
Bahar, Ferialdy Idhar
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Interplay of Electronic Word of Mouth and Social Community in Building Brand Image and Purchase Intention: An Empirical Study on Chinese Heavy Equipment in Indonesia Bahar, Ferialdy Idhar; ZA, Saida Zainurossalamia; Rahmawati, Heni Rahayu
Indonesian Journal of Advanced Research Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i6.14810

Abstract

This study aims to analyze the influence of electronic Word of Mouth (eWOM) and the social community of heavy equipment in Indonesia on the brand image and purchase intention of heavy equipment products from China. This study uses primary quantitative data with questionnaires as a research instrument. The research population is an active member of the heavy equipment social community in Indonesia and has seen reviews about heavy equipment on the internet, social media or online forums. The sampling technique used was the saturated sampling method and a data sample of 253 respondents was obtained. Data collection was carried out using an online questionnaire given directly to respondents through Google Form. The collected data was analyzed using Structural Equation Modelling - Partial Least Square (SEM-PLS) Version 3. The results of the study show that (1) eWOM has a positive and significant effect on brand image. (2) Social community has a positive and significant effect on brand image. (3) eWOM has a positive and significant effect on purchase intention. (4) Social community has a positive and significant effect on purchase intention. (5) Brand image has a positive and significant effect on purchase intention.
MANAGEMENT RISIKO FUNDRAISING PADA PROYEK PEMBANGUNAN KELAS (STUDI KASUS : PONDOK MODERN KURIR LANGIT) Handayani, Dwi; Ibnurizq, Muhammad Isnanda; Bahar, Ferialdy Idhar; Hanafi, Rosmalina
Journal of Industrial Engineering Management Vol 10, No 1 (2025): Vol 10, No 1 (2025): Journal of Industrial Engineering and Management
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v10i1.1738

Abstract

Inventory control problems are crucial issues often faced by heavy equipment distributors that provide various types of spare parts and supporting components. Inaccuracy in managing the availability of goods can hamper after-sales service, which ultimately reduces customer satisfaction levels. Conversely, excess inventory has the potential to cause wasteful storage costs, stockpiling, and increased risk of damage or obsolescence of goods. This study aims to evaluate the inventory control system implemented by the company through the ABC classification approach, considering the determination of safety stock and the application of reorder points as part of the inventory optimization strategy. The results of the analysis show that the application of the ABC classification method can increase the accuracy of demand estimates by up to 84%, which has a positive impact on increasing the company's profitability. However, safety stock management still shows weaknesses, especially in the fast-moving goods category, where the inventory level approaches zero. This condition has the potential to cause delays in delivery to consumers. Therefore, a review and improvement of inventory control policies are needed to ensure the continuity of service and the overall operational efficiency of the company.
Co-Authors Dwi Handayani Hanafi, Rosmalina Ibnurizq, Muhammad Isnanda Rahmawati, Heni Rahayu ZA, Saida Zainurossalamia