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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmu Manajemen Mulawarman (JIMM) Indonesian Journal of Advanced Research (IJAR)
Rahmawati, Heni Rahayu
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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The Interplay of Electronic Word of Mouth and Social Community in Building Brand Image and Purchase Intention: An Empirical Study on Chinese Heavy Equipment in Indonesia Bahar, Ferialdy Idhar; ZA, Saida Zainurossalamia; Rahmawati, Heni Rahayu
Indonesian Journal of Advanced Research Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i6.14810

Abstract

This study aims to analyze the influence of electronic Word of Mouth (eWOM) and the social community of heavy equipment in Indonesia on the brand image and purchase intention of heavy equipment products from China. This study uses primary quantitative data with questionnaires as a research instrument. The research population is an active member of the heavy equipment social community in Indonesia and has seen reviews about heavy equipment on the internet, social media or online forums. The sampling technique used was the saturated sampling method and a data sample of 253 respondents was obtained. Data collection was carried out using an online questionnaire given directly to respondents through Google Form. The collected data was analyzed using Structural Equation Modelling - Partial Least Square (SEM-PLS) Version 3. The results of the study show that (1) eWOM has a positive and significant effect on brand image. (2) Social community has a positive and significant effect on brand image. (3) eWOM has a positive and significant effect on purchase intention. (4) Social community has a positive and significant effect on purchase intention. (5) Brand image has a positive and significant effect on purchase intention.
Flexible Time to Enhance Shopping Need and Customer Visit on the Shopee Website Sari, Dian Ratna; Indriastuti, Herning; Rahmawati, Heni Rahayu
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15037

Abstract

This study aims to analyze the effect of flexible time on shopping need and customer visit on the Shopee platform. Using a quantitative approach with SEM-PLS, the findings reveal that flexible time directly and indirectly influences customer visits through shopping need. The results support the Stimulus-Organism-Response (SOR) model in explaining digital consumer behavior. Flexible time enhances psychological comfort and internal motivation to shop and engage with the platform. The study implies that time-based marketing strategies in e-commerce are essential to boost user engagement and loyalty.
Pengaruh Kepercayaan Konsumen dan Electronic Word of Mouth serta Gaya Hidup terhadap Keputusan Pembelian Gebriela, Gebriela; Rahmawati, Heni Rahayu
KINERJA Vol 21 No 1 (2024): Februari
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v21i1.14788

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kepercayaan konsumen, electronic word of mouth dan gaya hidup terhadap keputusan pembelian pada konsumen shopee di kota samarinda. Populasi dalam penelitian ini adalah konsumen shopee yang pernah melakukan pembelian minimal dua kali dan berusia minimal 17 tahun. Teknik pengambilan sampel menggunakan pendekatan non-probability sampling jenis purposive sampling. Dengan jumlah sample sebanyak 96 responden. Teknik pengumpulan data menggunakan Kuesioner. Analisis dilakukan dengan mengunakan Statistical Program for Social Science (SPSS) dengan versi 25. Hasil penelitian ini menunjukan bahwa: (a). kepercayaan konsumen berpengaruh signifikan terhadap keputusan pembelian, (b). electronic word of mouth berpengaruh signifikan terhadap keputusan pembelian, (c). gaya hidup berpengaruh signifikan terhadap keputusan pembelian.
The impact of ewom and perceived quality on purchase intention and purchase decision Astuti, Nabila Puji; Rahmawati, Heni Rahayu
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 25 No. 1 (2023): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12675

Abstract

The purpose of this research is to determine the effect of EWOM and Perceived Quality on Purchase Intention and Purchase Decision of Somethinc in Samarinda the type of data used in this research is quantitative data by using primary data and questionnaire is the research instrument. In this research the population is all consumers who have bought and used Somethinc products. The sampling technique used is accidental sampling and data sampling was obtained 102 respondents. The data was collected by using online questionnaire given directly to the respondents via Google Form. Data analysis using multiple linear regression with the help of PLS (Partial Least Square) Version 3. The result obtained shows that (1) EWOM has an insignificant positive effect on Purchase Intention. (2) Perceived Quality has significant positive effect on Purcahse Intention. (3) EWOM has an insignificant positive effect on Purchase Decision. (4) Perceived Quality has significant positive effect onPurchase Decision. (5) Purchase Intention has significant positive effect on Purchase Decision.
Pengaruh persepsi nilai dan persepsi risiko serta gaya hidup terhadap minat beli pengguna produk Damayanti, Alfinah; Rahmawati, Heni Rahayu
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol. 8 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i4.12785

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis dan menjelaskan Pengaruh Persepsi Nilai dan Persepsi Risiko Serta Gaya Hidup Terhadap Minat Beli Pengguna Produk Thrift Fashion di Kota Samarinda. Populasi dalam penelitian ini masyarakat yang membeli dan memakai produk thrift fashion di Kota Samarinda, Kalimanta Timur. Teknik pengambilan sampel menggunakan pendekatan non-probability sampling jenis purposive sampling. Dengan jumlah sample sebanyak 119 orang. Teknik pengumpulan data menggunakan Kuesioner. Analisis dilakukan dengan mengunakan Statistical Program for Social Science (SPSS) dengan aplikasi SPSS versi 26.Hasil penelitian ini menunjukkan bahwa pengaruh persepsi nilai berpengaruh positif dan signifikan terhadap minat beli; pengaruh persepsi risiko berpengaruh negatif dan tidak signifikan terhadap minat beli;  pengaruh gaya hidup berpengaruh positif dan signifikan terhadap minat beli.
Co-Authors Astuti, Nabila Puji Bahar, Ferialdy Idhar Damayanti, Alfinah Dian Ratna Sari Gebriela, Gebriela Herning Indriastuti ZA, Saida Zainurossalamia