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All Journal Jurnal Informatika Global AQILA : Acceleration, Quantum, Information Technology and Algorithm Journal
Agustina, Geby Ayu
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance

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Sistem Informasi Penjualan Berbasis Website untuk Optimalisasi UMKM pada MusiCraft di Kota Palembang Agustina, Geby Ayu; Heryati, Agustina; Coyanda, John Roni; Afriyani, Fauziah
Jurnal Ilmiah Informatika Global Vol. 16 No. 2: August 2025
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiig.v16i2.5701

Abstract

The advancement of information technology has created significant opportunities to enhance efficiency and modernization, including in the Micro, Small, and Medium Enterprises (MSME) sector. MusiCraft, an MSME in Palembang, is engaged in woven crafts and food products, but faces various operational challenges, including manual sales methods, traditional transaction recording, and limited product promotion. This study aims to design and develop a web-based sales information system to address these challenges. Through this system, customers can easily access product information, make purchases, and utilize modern payment methods. For business operators, the system offers features for stock management, automatic transaction recording, and a customer loyalty program that rewards customers. The research employs the Research and Development (R&D) method with a prototype approach, involving users to ensure the system meets their needs. The study results indicate that the web-based information system enhances operational efficiency, expands market reach, and strengthens MusiCraft’s competitiveness in the digital era. The implementation of this system is expected to support MSME sustainability and provide a better shopping experience for customers.
Skin Store Information System Strategy Planning Mobile-Based Using the Ward And Peppard Method Ariati, Nining; Akbar, Muhamad Hafiz; Melani, Afreti; Agustina, Geby Ayu; Aflah, Aulia Nur; Anjani
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 1 No. 2 (2024): VOLUME 1, NO 2: DECEMBER 2024
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v1i2.52

Abstract

The development of the beauty and self-care industry in Indonesia is accelerating, driving the need to digitize business processes to improve competitiveness. Cahaya Store, a beauty product store in Palembang, faces challenges such as the threat of new entrants, manual sales recording, and lack of digital platforms for online purchases. This research aims to design a mobile-based information system strategy using the Ward and Peppard method. The research stages involved internal and external environment analysis, SWOT, McFarlan Strategic Grid, value chain, and Porter's Five Forces. The results showed that the development of mobile e-commerce applications can provide online shopping accessibility, business process automation, and improved customer experience. The information system strategy includes the integration of inventory and sales management systems to improve operational efficiency and strengthen digital marketing. With the Ward and Peppard approach, Cahaya Store can formulate data-driven strategic steps to optimize information technology to support business growth and competitiveness. Research recommendations include the implementation of mobile applications with personalization features, customer relationship management, and continuous evaluation to maintain relevance to market dynamics.
Co-Authors Aflah, Aulia Nur Afriyani, Fauziah Akbar, Muhamad Hafiz Anjani Ariati, Nining Coyanda, John Roni Heryati, Agustina Melani, Afreti