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All Journal Journal Of Management Science (JMAS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Enterprise Modelling
Elsera, Hilda
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Library & Information Science Mathematics Transportation

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Journal : Journal Of Management Science (JMAS)

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The influence of social media in the digitalization era on the motivation and interest of UMKM actors in developing businesses in Kabanjahe Elsera, Hilda; Hartati, Sri
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.496

Abstract

This study aims to determine the effect of implementation of social media on the development of Micro small and medium enterprises (MSMEs), the influence of social media to increase MSME marketing, and social media influence on productivity improvement of MSMEs. This study using structured interviews, in-depth interviews and observations of MSMEs and social media are used. Subjects in this study were owners, managers and employees of MSMEs were selected by purposive sampling. The study concludes that MSMEs are observed have been using social media in the company. Social media is the most widely used Instagram, TikTok, Facebook, and Twitter.
Co-Authors Asti, Arsy Annisa Ferari, Dorothy Sri Hartati