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The role of CSR education on sustainable entrepreneurial intention: development of a theory of planned behavior-based model in higher education Asti, Arsy Annisa; Elsera, Hilda
International Journal of Enterprise Modelling Vol. 19 No. 2 (2025): May: Enterprise Modelling
Publisher : International Enterprise Integration Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/int.jo.emod.v19i2.139

Abstract

Corporate Social Responsibility (CSR) education has become a crucial component in shaping responsible entrepreneurial attitudes. Accordingly, Higher Education Institutions (HEIs) have consistently integrated CSR into their academic curricula to foster ethical awareness and sustainability-oriented values among prospective business leaders. In this context, HEIs play a strategic role in cultivating a generation conscious of social responsibility and sustainable development, although research on the influence of CSR education on sustainable entrepreneurial intentions remains limited in the literature. This study aims to examine the effect of CSR education on students’ sustainable entrepreneurial intentions based on the Theory of Planned Behavior (TPB) framework. A quantitative approach was employed using a survey method targeting students currently enrolled in or who have completed CSR-related courses. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that attitude toward behavior and perceived behavioral control significantly affect sustainable entrepreneurial intentions. Conversely, subjective norm does not have a direct effect but becomes significant when moderated by CSR education. These findings reinforce the critical role of CSR education in strengthening pro-social values that encourage more responsible entrepreneurial intentions. This study underscores the importance of integrating CSR education into entrepreneurship curricula to develop future entrepreneurs with a strong orientation toward social and environmental sustainability
Analisis Pemahaman CSR Dari Perspektif Mahasiswa Program Studi Kewirausahaan Universitas ST Bhinneka Elsera, Hilda; Ferari, Dorothy; Asti, Arsy Annisa
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1157

Abstract

Corporate Social Responsibility (CSR) merupakan program yang harus dijalankan oleh perusahaan. Prinsip ekonomi, sosial dan lingkungan harus berjalan beriringan. Hal ini berguna untuk proses keberlanjutan dalam sebuah bisnis. Tidak hanya untuk dunia bisnis, tetapi juga untuk keberlanjutan sosial dan lingkungan. Kemudian, tidak hanya pebisnis saja yang harus tahu tentang CSR, setidaknya mahasiswa juga tahu tentang CSR sebagai ilmu. Hal ini dikarenakan sebagian dari mereka mungkin ingin menjadi wirausaha nantinya, sehingga tujuan dari penelitian ini adalah untuk mengetahui CSR dari sudut pandang mahasiswa. Penelitian ini memiliki paradigma interpretif dan termasuk dalam penelitian kualitatif ini. Penelitian ini menggunakan teknik kuesioner untuk pengumpulan data. Objek penelitian ini adalah beberapa mahasiswa Fakultas Ekonomi dan Bisnis Program Studi Kewirausahaan. Hasilnya, sebagian besar dari mereka mengetahui cukup baik tentang Corporate Social Responsibility (CSR), dan konsep keberlanjutan ketika mempelajari matakuliah CSR. Pemahaman terkait CSR mereka peroleh tidak hanya dari perkuliahan tetapi dari sumber lain seperti mengikuti seminar, workshop, media online,dll.
Pelatihan Peningkatan Employee Engagement Pada Pegawai PT Pelindo Multi Terminal Medan Melalui Strategi Manajemen Talenta Saragih, Nahar Maganda; Sinaga, Royanti; Asti, Arsy Annisa
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20325

Abstract

Pendahuluan: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterlibatan pegawai (employee engagement) melalui pelatihan interaktif berbasis strategi manajemen talenta di PT Pelindo Multi Terminal. Pelatihan dilaksanakan selama dua hari (27–28 Mei 2025) dengan total durasi empat jam (2 jam per hari). Metode: Pemaparan materi, diskusi kelompok, refleksi, dan tanya jawab. Hasil: Penelitian menunjukkan bahwa nilai pretest 65% peserta berada pada tingkat keterikatan sedang, dan hanya 13% berada pada tingkat tinggi. Setelah pelatihan, keterikatan kerja meningkat secara signifikan, dengan 42% peserta mencapai tingkat tinggi dan peningkatan rerata skor UWES dari 3,41 menjadi 4,02 dengan nilai t(37) = 6,72; p < 0,001. Kesimpulan: Pelatihan yang dirancang secara kontekstual dan terstruktur berkontribusi positif terhadap peningkatan employee engagement, serta dapat dijadikan bagian dari strategi pembelajaran organisasi secara berkelanjutan.
Analysis of the Intent to Use QRIS Continuously by MSME Actors in North Sumatra Nasution, Zulfahmi Syahputra; Asti, Arsy Annisa
International Journal of Economics, Science, and Education Vol. 3 No. 1 (2026): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i6.51

Abstract

The digitization of payment systems is an important pillar in accelerating global financial inclusion. In Indonesia, the implementation of the Indonesian Standard QR Code (QRIS) by Bank Indonesia has accelerated the use of cashless payments, particularly in the Micro, Small, and Medium Enterprises (MSME) sector. Although the initial adoption rate has increased rapidly, the main challenge lies in the continuance intention of micro-businesses, which are more sensitive to costs, risks, and business margins than other business segments. Previous studies have emphasized the initial adoption aspect, so that retention factors in micro MSMEs have not been explored in depth. This study develops an integrative model that combines Expectancy Theory and the variable of Trust to explain the intention to use QRIS sustainably among micro businesses. Expectancy Theory is used to capture rational motivation based on perceived value and expected outcomes, while Trust is included as a crucial factor given the high perception of digital transaction risk in the micro business segment. This study aims to examine the structural relationship between business expectations, valence, instrumentality, trust, and the intention to continue using QRIS. The research results are expected to contribute to the development of theory through the formulation of a more contextual technology acceptance model for micro-businesses. In practical terms, the findings of this study provide strategic recommendations for regulators and Payment Service Providers (PSPs) in designing interventions to increase the retention and sustainable use of QRIS in the micro-business sector.