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All Journal Journal Of Management Science (JMAS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Enterprise Modelling
Elsera, Hilda
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Library & Information Science Mathematics Transportation

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The role of CSR education on sustainable entrepreneurial intention: development of a theory of planned behavior-based model in higher education Asti, Arsy Annisa; Elsera, Hilda
International Journal of Enterprise Modelling Vol. 19 No. 2 (2025): May: Enterprise Modelling
Publisher : International Enterprise Integration Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/int.jo.emod.v19i2.139

Abstract

Corporate Social Responsibility (CSR) education has become a crucial component in shaping responsible entrepreneurial attitudes. Accordingly, Higher Education Institutions (HEIs) have consistently integrated CSR into their academic curricula to foster ethical awareness and sustainability-oriented values among prospective business leaders. In this context, HEIs play a strategic role in cultivating a generation conscious of social responsibility and sustainable development, although research on the influence of CSR education on sustainable entrepreneurial intentions remains limited in the literature. This study aims to examine the effect of CSR education on students’ sustainable entrepreneurial intentions based on the Theory of Planned Behavior (TPB) framework. A quantitative approach was employed using a survey method targeting students currently enrolled in or who have completed CSR-related courses. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that attitude toward behavior and perceived behavioral control significantly affect sustainable entrepreneurial intentions. Conversely, subjective norm does not have a direct effect but becomes significant when moderated by CSR education. These findings reinforce the critical role of CSR education in strengthening pro-social values that encourage more responsible entrepreneurial intentions. This study underscores the importance of integrating CSR education into entrepreneurship curricula to develop future entrepreneurs with a strong orientation toward social and environmental sustainability
Analisis Pemahaman CSR Dari Perspektif Mahasiswa Program Studi Kewirausahaan Universitas ST Bhinneka Elsera, Hilda; Ferari, Dorothy; Asti, Arsy Annisa
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1157

Abstract

Corporate Social Responsibility (CSR) merupakan program yang harus dijalankan oleh perusahaan. Prinsip ekonomi, sosial dan lingkungan harus berjalan beriringan. Hal ini berguna untuk proses keberlanjutan dalam sebuah bisnis. Tidak hanya untuk dunia bisnis, tetapi juga untuk keberlanjutan sosial dan lingkungan. Kemudian, tidak hanya pebisnis saja yang harus tahu tentang CSR, setidaknya mahasiswa juga tahu tentang CSR sebagai ilmu. Hal ini dikarenakan sebagian dari mereka mungkin ingin menjadi wirausaha nantinya, sehingga tujuan dari penelitian ini adalah untuk mengetahui CSR dari sudut pandang mahasiswa. Penelitian ini memiliki paradigma interpretif dan termasuk dalam penelitian kualitatif ini. Penelitian ini menggunakan teknik kuesioner untuk pengumpulan data. Objek penelitian ini adalah beberapa mahasiswa Fakultas Ekonomi dan Bisnis Program Studi Kewirausahaan. Hasilnya, sebagian besar dari mereka mengetahui cukup baik tentang Corporate Social Responsibility (CSR), dan konsep keberlanjutan ketika mempelajari matakuliah CSR. Pemahaman terkait CSR mereka peroleh tidak hanya dari perkuliahan tetapi dari sumber lain seperti mengikuti seminar, workshop, media online,dll.
The influence of social media in the digitalization era on the motivation and interest of UMKM actors in developing businesses in Kabanjahe Elsera, Hilda; Hartati, Sri
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.496

Abstract

This study aims to determine the effect of implementation of social media on the development of Micro small and medium enterprises (MSMEs), the influence of social media to increase MSME marketing, and social media influence on productivity improvement of MSMEs. This study using structured interviews, in-depth interviews and observations of MSMEs and social media are used. Subjects in this study were owners, managers and employees of MSMEs were selected by purposive sampling. The study concludes that MSMEs are observed have been using social media in the company. Social media is the most widely used Instagram, TikTok, Facebook, and Twitter.
Co-Authors Asti, Arsy Annisa Ferari, Dorothy Sri Hartati