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All Journal Journal Of World Science JHSS (Journal of Humanities and Social Studies)
Mubarok, Bustanul
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Communication Management of the General Election Commission (KPU) of Tanah Bumbu in the Candidate Selection Stage for the 2024 Regional Head Selection Mubarok, Bustanul; Swarnawati, Aminah; Harmonis, Harmonis
Journal of World Science Vol. 4 No. 4 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i4.1314

Abstract

The regional head election (Pilkada) is a competitive electoral contest that requires proper management. One of the most crucial aspects is the communication management of the General Election Commission (KPU), which is the organizing body of the election. The KPU Tanah Bumbu, responsible for conducting the Pilkada in Tanah Bumbu Regency, South Kalimantan, has implemented communication management strategies tailored to various challenges and the local political dynamics. This study aims to assess the strategy, effectiveness, and challenges of the communication management of the General Election Commission (KPU) of Tanah Bumbu Regency during the candidate nomination stage of the 2024 Pilkada. This research was conducted in Tanah Bumbu Regency during the nomination phase of the 2024 Pilkada candidates. The study employs a qualitative descriptive method with a case study approach. Data collection techniques include in-depth interviews, observations, and documentation analysis. The theoretical framework applied in this study is George J. Terry's (2019) communication management theory, which includes four key components: planning, organizing, actuating, and controlling. The findings reveal that the communication management strategy of KPU Tanah Bumbu relies on highly competent communicators, adequate technological support, strong collaboration with relevant stakeholders, and sufficient funding. Additionally, the study found that KPU Tanah Bumbu has implemented effective communication management during the nomination stage of the 2024 Pilkada, covering all phases—planning, organizing, execution, mobilization, and evaluation. Furthermore, the research identified the main challenges in KPU Tanah Bumbu’s communication management, including low public literacy levels, infrastructure barriers, and unpredictable socio-political dynamics.
Effectiveness And Challenges Of Communication Management Of The Tanah Bumbu General Election Commission In The Socialization Of The Candidacy Stage Of The 2024 Regional Head Election Mubarok, Bustanul; Swarnawati, Aminah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.32

Abstract

The regional head election (Pilkada) is a contestation that requires proper management. One of the most important management aspects is the Communication Management by the General Election Commission (KPU) as the organizer of the regional head election. KPU Tanah Bumbu, as the organizer of the Pilkada in Tanah Bumbu Regency, South Kalimantan, has implemented communication management adjusted to various problems and the dynamics of local politics. The purpose of this study is to assess the effectiveness and challenges of communication management by the General Election Commission (KPU) of Tanah Bumbu Regency during the candidacy stage in the implementation of the 2024 Regional Head Election (Pilkada). This research was conducted in Tanah Bumbu Regency during the candidacy stage of the Pilkada 2024 participants. The research method used is descriptive qualitative with a case study approach. Data collection techniques employed in this study included in-depth interviews, observation, and documentation. The study found that the communication management strategy of KPU Tanah Bumbu relies on communicators’ competence resources which are already good, adequate technological support, well-established cooperative relationships with related parties, and the availability of very sufficient budget. This study also successfully identified the main challenges of communication management faced by KPU Tanah Bumbu, namely the low level of public literacy, infrastructural obstacles, and unpredictable socio-political dynamics.
Co-Authors Harmonis Swarnawati, Aminah