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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal Of Human And Education (JAHE)
Hidayatullah, Muhammad Iqbal
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Rebranding Produk Sebagai Pengembangan Pemasaran Keripik Tempe Al Barokah Ashari, Riza; Hidayatullah, Muhammad Iqbal; Yahya, Ahmad Bimo Wiranata; Abdillah , Akbar; Wardana, Aditya Dyo; Yahya, Habibillah; Churaez, Wildan Maududy; Thoriqunnajih, Thoriqunnajih; Hilmi, Zaim; Arsyad, Hifni Bik Nasif; Kurdi, Sadam; Wibowo, Teguh Laksono
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2457

Abstract

This study aims to enhance the competitiveness of Al Barokah Tempe Chips through a rebranding strategy. The focus of the activities includes redesigning the logo and packaging, adding new flavor variants, and registering Intellectual Property Rights (IPR). The method used is a participatory and collaborative approach involving KKN students, business actors, and the community. The results show that rebranding the logo and packaging successfully created a stronger and more attractive visual identity. The addition of a new balado flavor received positive responses from the community, while the IPR registration is ongoing as an effort to protect the brand. These findings indicate that rebranding can enhance product appeal and open up broader market opportunities. This research provides significant contributions to the development of SMEs, particularly in branding and marketing local products.
Pengaruh Opini Audit dan Cash Flow terhadap Harga Saham dengan Ukuran Kantor Akuntan Publik sebagai Variabel Moderasi Hidayatullah, Muhammad Iqbal; Muanifah, Suciati
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.907

Abstract

This research aims to empirically prove the Influence of Audit Opinion and Cash Flow on Stock Prices with the Size of Public Accounting Firm as a Moderating Variable. In this study, the independent variables used are Audit Opinion and Cash Flow, while the dependent variable used is Stock Price, and the moderating variable used is the Size of Public Accounting Firm. The research was conducted by sampling Property and Real Estate companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. The type of data used in this study is secondary data in the form of audited financial reports published on the Indonesia Stock Exchange (IDX) from 2018 to 2022. Samples were collected using purposive sampling method with a total of 30 companies as samples over a 5-year research period, resulting in 150 company samples. Data processing was done using Microsoft Office Excel and Eviews 12 Statistical Program by analyzing descriptive statistics, model suitability tests, classical assumption tests, coefficient of determination, panel data regression analysis, F-statistic tests, t-statistic tests, and moderation tests. The results of this study indicate that: (1) Audit Opinion and Cash Flow simultaneously influence Stock Prices, (2) Audit Opinion significantly influences Stock Prices, (3) Cash Flow does not affect Stock Prices, (4) the Size of Public Accounting Firm is unable to moderate the influence of Audit Opinion on Stock Prices, (5) the Size of Public Accounting Firm is unable to moderate the influence of Cash Flow on Stock Prices.
Co-Authors Abdillah , Akbar Arsyad, Hifni Bik Nasif Ashari, Riza Churaez, Wildan Maududy Hilmi, Zaim Kurdi, Sadam Muanifah, Suciati Thoriqunnajih, Thoriqunnajih Wardana, Aditya Dyo Wibowo, Teguh Laksono Yahya, Ahmad Bimo Wiranata Yahya, Habibillah