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All Journal Jurnal Manajemen Pendidikan Journal Of Human And Education (JAHE)
Yahya, Ahmad Bimo Wiranata
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Rebranding Produk Sebagai Pengembangan Pemasaran Keripik Tempe Al Barokah Ashari, Riza; Hidayatullah, Muhammad Iqbal; Yahya, Ahmad Bimo Wiranata; Abdillah , Akbar; Wardana, Aditya Dyo; Yahya, Habibillah; Churaez, Wildan Maududy; Thoriqunnajih, Thoriqunnajih; Hilmi, Zaim; Arsyad, Hifni Bik Nasif; Kurdi, Sadam; Wibowo, Teguh Laksono
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2457

Abstract

This study aims to enhance the competitiveness of Al Barokah Tempe Chips through a rebranding strategy. The focus of the activities includes redesigning the logo and packaging, adding new flavor variants, and registering Intellectual Property Rights (IPR). The method used is a participatory and collaborative approach involving KKN students, business actors, and the community. The results show that rebranding the logo and packaging successfully created a stronger and more attractive visual identity. The addition of a new balado flavor received positive responses from the community, while the IPR registration is ongoing as an effort to protect the brand. These findings indicate that rebranding can enhance product appeal and open up broader market opportunities. This research provides significant contributions to the development of SMEs, particularly in branding and marketing local products.
The ANALISIS BIBLIOMETRIK GLOBAL TREN PERKEMBANGAN INFORMASI SISTEM DAN INFORMASI TEKNOLOGI Adyaksa, Adyaksa; Huda, Ahmad Nawirul; Firmansyah, Haris Furkon Hasbi; Fadlullah, Muhammad Zidan; Yahya, Ahmad Bimo Wiranata
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1116

Abstract

This research aims to provide a clearer overview of the development of information systems and technology topics. Furthermore, bibliometric analysis using Scopus metadata revealed that the most productive author was Anon, J.C.R., with 100 documents, followed by Nagy, Paul G. with 4 documents, and Saranto, Kaija K., Bates, David D.B., Dimick, Chris, and Janicki, Thomas N., each contributing 3 documents. The author with the highest impact, based on h-index, was Añón, J.C.R. with an h-index of 15.Among journals, the International Journal of Medical Informatics was highly influential, featuring 14 relevant articles, an h-index of 10, and a g-index of 14, indicating a high number of cited articles. With 489 citations since 1997, this journal has had a major impact on medical informatics. Following closely was the Journal of Information Systems Education, which had 12 relevant articles, an h-index of 9, a g-index of 12, and 210 citations since 2013.Publications related to information systems, information technology, and education fluctuated between 1997 and 2023. The peak of productivity occurred in 2008, with over 40 publications, followed by a sharp decline until 2009. A slight recovery was observed in 2010 before another significant drop in 2023, with only 18 articles. However, in 2024, a slight rebound emerged, with the number of articles rising to 20, suggesting fluctuating trends.
Co-Authors Abdillah , Akbar Adyaksa, Adyaksa Arsyad, Hifni Bik Nasif Ashari, Riza Churaez, Wildan Maududy Fadlullah, Muhammad Zidan Firmansyah, Haris Furkon Hasbi Hidayatullah, Muhammad Iqbal Hilmi, Zaim Huda, Ahmad Nawirul Kurdi, Sadam Thoriqunnajih, Thoriqunnajih Wardana, Aditya Dyo Wibowo, Teguh Laksono Yahya, Habibillah