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All Journal juremi: jurnal riset ekonomi Journal of Community Development and Disaster Management Journal of Innovation Research and Knowledge Jurnal Pengabdian Kepada Masyarakat SEWAGATI
I Putu David Adi Saputra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemberdayaan Penyandang Disabilitas Melalui Pelatihan Berbahasa Inggris untuk Spa Therapist dan Pemasaran Digital di Sentra Mahatmiya Tabanan: Empowerment of Persons with Disabilities Through English Language Training for Spa Therapists and Digital Marketing at the Mahatmiya Center Tabanan Kadek Feni Aryati; Putu Sri Darmayanti; I Putu David Adi Saputra
Journal of Community Development and Disaster Management Vol. 7 No. 1 (2025): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v7i1.7552

Abstract

This community service program aims to empower people with disabilities at Sentra Mahatmiya Tabanan, Bali, through intensive English language and digital marketing training. Sentra Mahatmiya is a social enterprise employing people with disabilities, but it faces challenges such as limited English proficiency and a lack of digital marketing skills. To address these issues, the program includes two main components: applied English training for spa therapists and comprehensive digital marketing training. The English training focuses on spa-related vocabulary, customer service communication, and practical simulations, while the digital marketing component covers content creation, website management, online advertising, and basic SEO strategies. The results show improved English and digital skills among participants, leading to increased income and economic independence. Evaluation was conducted through observations, written tests, and interviews. This program is expected to serve as a model for empowering people with disabilities in the tourism sector and small businesses.
Peningkatan Pemasaran Produk Jamu Tradisional Loloh Cemcem melalui Pemasaran Digital di Desa Kintamani: Marketing of Loloh Cemcem Traditional Herbal Products through Digital Marketing in Kintamani Village I Putu David Adi Saputra; Kadek Feni Aryati
Journal of Community Development and Disaster Management Vol. 7 No. 1 (2025): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v7i1.7557

Abstract

The increasing interest in traditional herbal medicine like Loloh Cemcem in Kintamani Village faces challenges in digital marketing and market access. Producers lack the skills and resources to promote their products beyond the local area, limiting income and business growth. This community service program aims to improve the marketing of Loloh Cemcem through digital marketing training, covering content creation, social media management, online advertising, and SEO. The program includes a three-day workshop and six months of mentoring, supported by internet access and necessary tools. Target outcomes include a 25% sales increase, 50% growth in social media followers, and improved digital marketing skills. This initiative focuses on empowering local micro-enterprises and aims to sustainably boost the village economy through better marketing of traditional herbal products.
ANALYSIS OF THE INFLUENCE OF THE NUMBER OF STUDENTS AND TOURISTS ON THE ROOM OCCUPANCY RATE IN BALI I Made Krisna Adi Chandra; Tasya Winston; I Putu David Adi Saputra
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 1: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i1.10962

Abstract

Tourism is a key sector in Bali's economy, with industry growth influenced by various factors, including the presence of tourism students. This research aims to analyze the correlation between the number of tourism students and the level of tourist visits and room occupancy in Bali's tourist destinations. The method used is secondary data analysis from various relevant sources, including tourism statistics, higher education data, and hospitality industry reports. The results show that the number of tourists is the most influential variable on room occupancy rates, whereas the number of students does not show a significant effect on either occupancy or the number of tourists. These findings emphasize that in the context of destination management like Bali, tourism activities remain the main driver of the accommodation industry, not educational activities. This research provides important insights for strengthening sustainable tourism strategies while still considering the synergy between the education sector and the tourism industry
VIDEO BRANDING UNTUK PROMOSI TAMAN KUMBASARI SEBAGAI UPAYA PENINGKATAN MINAT WISATAWAN BERWISATA Semara, I Made Trisna; I Putu David Adi Saputra; Ayu Suwita Yanti
Sewagati Vol. 2 No. 2 (2023): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v2i2.3131

Abstract

Product branding or marketing has now evolved from static images to videos. The right video can give an in-depth image to tourists to come on a trip to the tourist attraction. Making appealing branding videos needs skills in taking photos and creating a captivating plot, packaging the videos by editing sound and pictures, adding text and dubbing. After COVID-19, Kumbasari Park has not been able to increase foreign and domestic tourist visits. This is because tourist attractions have not been able to optimize their branding. As a solution to this problem, community service activities are carried out. The dedication is aimed at boosting tourism by increasing visits to tourist attractions. This is because the Denpasar City tourism office has not optimized promotional media through videography. This community service activity is to create promotional videography and utilize social media to make tourist attractions viral through Instagram/TikTok accounts owned by IPB International students. In addition, the implementation team will also help disseminate videos by reposting videos to other accounts owned by IPB International students. The goal is to introduce and make tourist attractions viral to attract tourists to come and revisit for tourism.
ANALISIS DAMPAK DAN KEBERLANJUTAN EKOWISATA DI BLUE LAGOON BEACH I Putu David Adi Saputra; Hendrika Elistiani Danga Njururmana; Debby Yulianti Ajambuani
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pariwisata Bali merupakan sektor yang memegang peranan penting dalam perekonomian daerah, terutama karena kekayaan budaya, keindahan pesisir dan diversitas daya tarik yang dimiliki pulau ini. Sektor ekowisata pesisir memiliki potensi besar dalam mendukung kesejahteraan masyarakat serta pelestarian lingkungan. Kawasan Blue Lagoon Beach berkembang sebagai destinasi wisata bahari yang diminati, namun aktivitas wisata yang meningkat menimbulkan tantangan terkait keberlanjutan lingkungan dan ketergantungan ekonomi masyarakat. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis dampak aktivitas ekowisata serta praktik keberlanjutan yang diterapkan di kawasan tersebut. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif, melalui observasi lapangan, wawancara mendalam dengan pelaku usaha, wisatawan, dan pengelola, serta analisis dokumen pendukung. Hasil penelitian menunjukkan bahwa pengembangan ekowisata di Blue Lagoon Beach memberikan dampak pada tiga aspek utama yaitu lingkungan, sosial budaya, dan ekonomi. Dampak lingkungan terlihat dari upaya pembersihan pantai secara rutin dan meningkatnya kesadaran wisatawan dalam menjaga ekosistem laut, meskipun tantangan berupa sampah kiriman dan kualitas air yang menurun pada musim tertentu masih terjadi. Dampak sosial budaya ditandai dengan meningkatnya partisipasi masyarakat dalam usaha wisata, kuliner, dan jasa pemandu, serta terbentuknya kesadaran kolektif untuk menjaga kelestarian kawasan. Dampak ekonomi terlihat dari bertambahnya peluang kerja dan meningkatnya pendapatan masyarakat melalui aktivitas snorkeling, UMKM, dan jasa wisata lainnya, meskipun masih terdapat kerentanan akibat ketergantungan pada jumlah kunjungan wisatawan. Secara keseluruhan, praktik keberlanjutan sudah berjalan namun perlu diperkuat agar manfaat ekowisata dapat berlangsung dalam jangka panjang.
Co-Authors Ayu Suwita Yanti Debby Yulianti Ajambuani Hendrika Elistiani Danga Njururmana I Made Krisna Adi Chandra Kadek Feni Aryati Putu Sri Darmayanti Semara, I Made Trisna Tasya Winston