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Investment Of Stock In Increasing The Financial Performance Of Pt Goto Gojek Toko Pedia, Tbk And Pt Bukalapak, Tk (Comparative Study And Perspective Of Generation Z Investors In The City Of Palembang) Pangaribuan, Andhini Aprilia; Harahap, Lily Rahmawati; Aryanti, Rahmi; Kusnan, Kusnan
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.755

Abstract

This study investigates the impact of stock investment activities on the financial performance of PT GoTo Gojek Tokopedia Tbk and PT Bukalapak.com Tbk, with a specific focus on Generation Z investors in Palembang City. Employing a mixed-methods research design, the study utilizes both quantitative and qualitative data. Quantitative data, derived from the companies' financial statements and historical stock prices, were analyzed using relevant financial ratios. Qualitative data were gathered through questionnaires administered to 100 Generation Z respondents in Palembang City who express an interest in stock investment. An Independent Samples t-test was conducted to determine statistically significant differences in financial ratios between the two companies. The findings indicate a significant relationship between stock activity and the financial performance of both PT GoTo Tbk and PT Bukalapak.com Tbk. While the profit, solvency, and activity ratios did not reveal statistically significant differences between the two entities, the liquidity ratio demonstrated a significant variation. Furthermore, the study reveals a high level of interest in stock investment among Generation Z in Palembang City; however, a considerable portion of this demographic has not actively invested due to perceived financial constraints and limited knowledge regarding investment practices.
Analisis Tingkat Pengambalian dan Risiko Investasi Saham PT. Astra Agro Lestari, Tbk dan PT. Sinar Mas Agro Resources & Technology, Tbk Harahap, Lily Rahmawati; Pangaribuan, Andhini Aprilia
Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Vol 5 No 1 (2025): Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/surplus.v5i1.988

Abstract

Penelitian ini membahas topik manajemen keuangan dengan tujuan untuk menganalisis tingkat pengembalian dan risiko investasi pada PT. Astra Agro Lestari, Tbk dan PT. Sinar Mas Agro Resources & Technology, Tbk selama periode 2024. Metode yang digunakan adalah deskriptif kuantitatif, yang mencakup perhitungan tingkat pengembalian, standar deviasi, serta analisis korelasi antara tingkat pengemballian dan risiko saham menggunakan SPSS. Populasi penelitian terdiri dari seluruh data historis saham tahun 2024. Data diperoleh dari situs Investing.com. Hasil penelitian menunjukkan bahwa tidak terdapat korelasi yang signifikan antara tingkat pengembalian dan risiko saham pada kedua perusahaan tersebut.