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Konseptualisasi Model Digital Marketing Produk Kopi Guna Mendukung Ketahanan Pangan Berkelanjutan di Desa Garahan Hardiani Kusuma, Ajeng Pramesthy; Halimatus Sa’diyah; Jumantoro, Tegar Raffi Putra
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 2 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (Mei)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i2.5073

Abstract

Garahan Village, located in Silo District, Jember Regency, is known for its community-based coffee production. However, the local farmers continue to face significant challenges in marketing their coffee products beyond the village level. The lack of knowledge and skills in digital marketing strategies has resulted in limited market access and low product competitiveness. This community service program was designed to address these challenges by enhancing the marketing capabilities of local coffee farmers through the conceptualization and implementation of a digital marketing model. The ultimate goal is to support sustainable food security by strengthening the economic resilience of coffee farmers. The activities in this program involved a series of stages, including preliminary surveys to identify key problems, direct observations, educational outreach on the importance of digital marketing, hands-on training in social media utilization and online marketplace platforms, and continuous monitoring and evaluation of the implementation process. The main partners of this initiative were members of the local coffee farmer group in Garahan Village. The results of the program indicate a significant improvement in the partners’ understanding and application of digital marketing tools. Prior to the intervention, only 10% of participants were familiar with digital marketing; this figure rose to 85% after the training sessions. Moreover, digital-based coffee sales increased by 40% within three months following the intervention. These outcomes demonstrate the effectiveness of the community engagement approach in addressing local agricultural marketing issues. Key outputs of the program include the establishment of social media accounts and online storefronts for coffee products, increased farmer capacity in managing digital promotion, and the production of a simple digital marketing guidebook for sustainable use.
Implementasi E-Learning Berbasis TPACK sebagai Transformasi Pembelajaran Digital di Pondok Pesantren Nurul Yaqin Jember Rizky Yanuarti; Hardiani Kusuma, Ajeng Pramesthy; Demiawan Rachmatta Putro Mudiono; Mawar Yoktaviya Putri Prayoto; D’ajeng Assyura Maharani Susanto; Fajar Yuda Setiawan; Firdaus Waridil Wishal
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 6 No. 1 (2026): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (Januari)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v6i1.6592

Abstract

Existing learning and administrative conditions at the Nurul Yaqin Islamic Boarding School in Jember are currently still entirely conventional, with low levels of digital literacy among teachers and students. Based on these issues faced by our partners, this community service program aims to accelerate the digital transformation of Islamic boarding school education through the implementation of an e-learning system based on the Technological Pedagogical Content Knowledge (TPACK) framework. The activity involved four key stages: needs assessment, training on digital tools (Google Classroom, Canva, Google Forms), implementation, and mentoring. The results showed that teachers’ digital competence increased from 20% to 100%, and students’ participation in e-learning activities rose from 40% to 90%. Moreover, the digital administration system, including QR code-based attendance and digital archiving, reduced administrative time by approximately 50%. This program contributes to the development of technology-integrated pedagogy in Islamic education, the strengathening of teachers’ digital competence and instructional innovation, and the promotion of sustainable digital transformation in pesantren-based education systems.