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All Journal Economos : Jurnal Ekonomi dan Bisnis Jurnal Integritas Serasan Sekundang
Melati Ayuning Pranasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of Factors Affecting Surabaya Youth's Perception of Surabaya City Branding Randy Oktavianus Gunawan; Daisy Marthina Rosyanti; Melati Ayuning Pranasari
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i1.3517

Abstract

City Branding is an important part of improving competitiveness, attracting investment, and tourists. City Branding is an interesting topic to review especially in the context of marketing the city. This research was conducted to determine the factors that can influence the perception of Surabaya youth towards City Branding of Surabaya City. Data was collected through questionnaires distributed to respondents and processed quantitatively. The method used is validity and reliability analysis, then continued with multiple linear regression Ordinary Least Square (OLS) model connected to descriptive analysis. It can be seen that Media and Information and Experience can be significant factors in shaping the perceptions of Surabaya youth towards Surabaya City branding. Surabaya youth who are often exposed to positive information about the city through various media tend to have a more favorable view of "Sparkling Surabaya". In addition, pleasant first-hand experiences, either in interacting with the community or in using facilities and infrastructure, also strengthen their positive perceptions. So the city government needs to pay attention to the quality of the content created, as well as develop various programs and facilities that attract the younger generation. Thus, the positive perception of "Sparkling Surabaya" can be strengthened and attract more interest in traveling.
PENGEMBANGAN PARIWISATA BERBASIS DESA DI KABUPATEN MUARA ENIM: SOLUSI EKONOMI, SOSIAL DAN LINGKUNGAN Imam Radianto Anwar Setia Putra; Suci Emilia Fitri; Melati Ayuning Pranasari; Azmi Listya Anisah; Yulia Fitriani
Jurnal Integritas Serasan Sekundang Vol 7 No 01 (2025): Jurnal Integritas Serasan Sekundang
Publisher : Badan Penelitian dan Pengembangan Daerah KabupatenMuara Enim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64987/jiss.v7i01.94

Abstract

Berbagai masalah yang dihadapi oleh Muara Enim seperti infrastruktur yang kurang memadai, kurangnya pemahaman pengelolaan pariwisata, dan keterbatasan promosi wisata menjadi penyebab keindahan alam dan potensi desa tidak dimanfaatkan sepenuhnya. Belum adanya penelitian yang menggali karakteristik lokal dan potensi pengembangan pariwisata di Muara Enim menjadi satu celah kekosongan literatur yang perlu diisi. Untuk itu, artikel ini akan menganalisis pengembangan pariwisata berbasis desa di Kabupaten Muara Enim dengan menggunakan teori pariwisata berkelanjutan dan menjabarkannya dari sisi ekonomi, sosial dan lingkungan. Pendekatan studi kasus dengan mentode in-depth interview digunakan dalam penelitian ini. Hasil dari studi ini menekankan bahwa potensi yang di miliki Muara Enim dapat menjadi potensi besar untuk meningkatkan perekonomian lokal, namun memerlukan pendekatan yang tepat. Penerapan lima modal dan tiga dimensi utama diperlukan Muara Enim dalam membangun pariwisata berkelanjutan yang memberikan manfaat jangka panjang bagi masyarakat, ekonomi, dan lingkungan.
Co-Authors Azmi Listya Anisah Daisy Marthina Rosyanti Imam Radianto Anwar Setia Putra Randy Oktavianus Gunawan Suci Emilia Fitri Yulia Fitriani