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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Islamic Digital Economics and Management Jurnal Ilmiah Manajemen Dan Kewirausahaan
Naja Jessyka Maulani Putri
Unknown Affiliation
Economics, Econometrics & Finance

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ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN: PERBANDINGAN PADA TOKO KOSMETIK SOCIOLLA DENGAN TOKO KOSMETIK GUARDIAN DI LIPPO PLAZA SIDOARJO Nida Adenia Rahma; Naja Jessyka Maulani Putri; Sudarmiatin
Bridging Journal of Islamic Digital Economics and Management Vol. 2 No. 3 (2025): April-Juli
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

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Abstract

Penelitian ini bertujuan untuk membandingkan kualitas layanan terhadap kepuasan pelanggan antara dua toko kosmetik terkenal yaitu Sociolla dan Guardian yang berlokasi di Lippo Plaza Sidoarjo. Jenis penelitian ini ada penelitian kualitatif deskriptif dengan pendekatan studi kasus, dimana data dikumpulkan melalui wawancara secara mendalam dengan pelanggan serta observasi secara langsung di Lippo Plaza Sidoarjo. Dari hasil penelitian, ditemukan bahwa kualitas pelayanan sangat berpengaruh terhadap kepuasan pelanggan. Dua faktor utama yang paling memengaruhi adalah keandalan dan responsivitas. Keandalan berkaitan dengan sejauh mana layanan diberikan secara konsisten dan tepat waktu, sementara responsivitas mencerminkan seberapa cepat dan sigap penyedia layanan dalam membantu pelanggan. Selain itu, empati dan jaminan juga berperan dalam membangun kepercayaan pelanggan, meskipun pengaruhnya tidak sebesar dua faktor utama tadi.
The Influence of Digital Marketing and Consumer Behavior on Purchase Decisions at Mega Akbar Regency Housing Naja Jessyka Maulani Putri; Ely Siswanto; Ita Prihatining Wilujeng
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4304

Abstract

In today's digital era, marketing strategies in the property industry have undergone significant changes. Digital marketing has become a primary tool for developers to reach potential buyers more easily and widely. However, besides digital marketing strategies, consumer behavior also plays a crucial role in determining home purchase decisions. Buying property is a major decision influenced by various factors, such as psychological, social, economic, and personal experiences. This study aims to determine the extent of the influence of digital marketing and consumer behavior on home purchase decisions at Mega Akbar Regency Housing. Using a quantitative method, this research involves 70 respondents who have completed a questionnaire. The collected data is then analyzed using various statistical tests, including multiple linear regression, correlation, and significance tests with the help of SPSS. The results indicate that digital marketing and consumer behavior significantly influence purchase decisions. However, consumer behavior has a more dominant influence compared to digital marketing. This means that while digital marketing strategies are highly effective in attracting potential buyers' attention, psychological factors, recommendations from others, and how consumers search for and compare information play a more decisive role in their final decision to purchase a home.
Digital Technology-Based Assistance for De Jenangs MSME in Malang City Fajar Dio Wahyu Tri Amukti; Naja Jessyka Maulani Putri; Agung Winarno; Agus Hermawan
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5937

Abstract

This study is motivated by the challenges faced by UMKM De Jenangs in enhancing competitiveness amid the development of the traditional culinary sector and increasing demands for digitalization. This research aims to strengthen managerial capacity, optimize digital marketing, reinforce visual identity, and digitize operational and financial systems through assistance based on the UMKM Digitalization Strategy (SDIGI). The method employed is an individual approach conducted over nine weeks through observation, interviews, HPPT analysis, development of visual media, optimization of social media, website development, and the implementation of digital bookkeeping. The results indicate an improvement in order management efficiency, financial transparency, branding quality, and marketing reach through the utilization of social media, local influencers, and the official website. In conclusion, the assistance provided has had a significant impact on business professionalization and the strengthening of the digital identity of the UMKM. The proposed recommendations include the need for regular monitoring of website management and financial journals, continuous improvement of digital content quality, and further training to enable the UMKM to adapt optimally to shifts in consumer behavior and the dynamics of the digital market.
Co-Authors Agus Hermawan Ely Siswanto Fajar Dio Wahyu Tri Amukti Ita Prihatining Wilujeng Nida Adenia Rahma Sudarmiatin