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All Journal JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan
M. Alimardi Hubeis
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE ROLE OF SEARCH ENGINE OPTIMIZATION IN INFLUENCING PSYCHOLOGICAL FACTORS IN PURCHASING BEHAVIOR CONSUMER Rissa Hanny; Heri Nurranto; M. Alimardi Hubeis; Mohamad Rizan; Setyo Ferry Wibowo
JIM : Journal Of International Management Vol 4 No 01 (2025): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v4i01.1450

Abstract

This study explores the influence of Search Engine Optimization (SEO) on consumer psychological behavior and purchasing decisions within the digital marketing landscape. Drawing from a meta-synthesis of 50 peer-reviewed articles published between 2019 and 2024, the research highlights how on-page, off-page, and technical SEO On-page SEO elements, such as keyword optimization and content structure, are shown to enhance cognitive fluency and relevance, while off-page strategies, including backlinks and social signals, bolster brand credibility and social validation. Technical SEO factors, such as site speed and mobile responsiveness, foster user comfort and perceived trust. The study also incorporates psychological frameworks like the Theory of Planned Behavior (TPB) and the Stimulus-Organism-Response (S-O-R) model to analyze how SEO functions as both a technical and behavioral influence mechanism. The findings underscore the strategic importance of SEO in optimizing the consumer journey, from awareness to conversion, and suggest directions for future research that emphasize cultural, neurocognitive, and experimental perspectives.
Perceived Value as a Link Between Brand Factors and Customer Loyalty: Penelitian M. Alimardi Hubeis; Usep Suhud; Setyo Ferry Wibowo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.992

Abstract

This study explores the key factors influencing customer loyalty within the competitive laptop market, with a specific focus on ASUS laptop users in the Jabodetabek region. The main goal is to assess how emotional and operational elements such as brand love, brand trust, customer service, and brand awareness impact customer loyalty, with perceived value acting as a mediating factor. This research contributes to the academic discourse by addressing theoretical gaps through the integration of emotional and functional aspects of brand-consumer relationships. It enhances the current understanding in brand management literature and offers practical insights for developing more effective customer retention strategies. Core concepts include emotional influences (brand love and trust), functional aspects (customer service and brand awareness), and the mediating role of perceived value, all of which are shown to be interrelated in fostering loyalty. The study offers actionable recommendations for ASUS and similar technology brands, highlighting the importance of strengthening emotional ties, building trust, and enhancing perceived value through focused marketing and service quality improvements. This comprehensive approach can deepen customer engagement and deliver a sustainable competitive edge in an increasingly dynamic market environment.
Krisis Kepercayaan Digital: Persepsi Konsumen terhadap Ulasan Food Vlogger: Penelitian M. Alimardi Hubeis; Usep Suhud; Mohamad Rizan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1265

Abstract

Penelitian ini bertujuan menganalisis persepsi konsumen terhadap ulasan makanan oleh food vlogger pasca kasus CB vs Clairmont Bakery, yang memunculkan isu etika dan konflik kepentingan dalam konten digital. Menggunakan pendekatan kualitatif, data dikumpulkan melalui survey online terhadap 85 responden dengan dua pertanyaan terbuka, lalu dianalisis secara tematik. Hasil menunjukkan bahwa mayoritas responden adalah perempuan usia 25–34 tahun, berpendidikan tinggi, aktif bekerja, dan intensif menggunakan media sosial visual seperti TikTok dan Instagram. Temuan utama menunjukkan penurunan kepercayaan terhadap ulasan influencer akibat kurangnya transparansi dan adanya motif komersial. Namun, kepercayaan tetap diberikan kepada influencer yang dianggap jujur, konsisten, dan interaktif. Faktor seperti transparansi sponsor, visual autentik, dan validasi sosial dari pengguna lain menjadi penentu kredibilitas. Penelitian ini menegaskan pentingnya etika dan keterbukaan dalam membangun kepercayaan terhadap konten ulasan makanan di media sosial.
Co-Authors Heri Nurranto Mohamad Rizan Rissa Hanny Setyo Ferry Wibowo Usep Suhud