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All Journal Ilmu Administrasi Publik Jabdimas: Jurnal Pengabdian Masyarakat
Riandi, Arif
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Economics, Econometrics & Finance Social Sciences Other

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Strategi pengelolaan keuangan dalam meningkatkan produktivitas UMKM di Sindang Jaya Kabupaten Tangerang Riandi, Arif; Rachmawaty, Rachmawaty; Havizh, Muhammad; Suradi, Suradi; Febrianto, Satriyadi; Islami, Firda; Marjohan, Masno
Jabdimas: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Jabdimas: Jurnal Pengabdian Masyarakat
Publisher : Magister Manajemen, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jabdimas.v3i1.216

Abstract

Pengelolaan keuangan yang efektif merupakan salah satu faktor penting dalam meningkatkan produktivitas Usaha Mikro, Kecil, dan Menengah (UMKM). Pengabdian kepada masyarakat ini dilakukan di Kecamatan Sindang Jaya, Kabupaten Tangerang pada tanggal 18 Mei 2025 dengan mitra UMKM FORSAMIK. Kegiatan difokuskan pada strategi pengelolaan keuangan yang meliputi empat aspek utama: perencanaan keuangan, pencatatan keuangan, pengendalian keuangan, dan evaluasi keuangan secara berkelanjutan. Pelatihan mencakup pembuatan rencana keuangan seperti anggaran, prediksi pendapatan, dan rencana pengeluaran; pemanfaatan fasilitas pembiayaan dari pemerintah atau lembaga keuangan; pencatatan transaksi keuangan secara disiplin; penggunaan aplikasi akuntansi digital; pemisahan keuangan pribadi dan bisnis; serta evaluasi arus kas dan kinerja keuangan secara rutin. Hasil pengabdian menunjukkan peningkatan pemahaman dan kemampuan pelaku UMKM dalam mengelola keuangan secara sistematis, yang berdampak positif terhadap produktivitas dan keberlanjutan usaha. Pendekatan ini diharapkan dapat menjadi model pengelolaan keuangan yang aplikatif bagi UMKM di wilayah lain.
Optimization Of Business Strategy Through Performance Measurement With KPIS and The Utilization Of Digital Technology In Addressing External And Internal Environments Havizh, Muhammad; wiansih, Leni; Riandi, Arif; Supratikta, Hadi
Jurnal Ilmiah Ilmu Administrasi Publik Vol 15, No 2 (2025)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v15i2.82361

Abstract

This study aims to analyze the optimization of business strategy through performance measurement using Key Performance Indicators (KPIs) and the utilization of digital technology in addressing challenges from both external and internal environments. The rapid development of digital technology and changing market dynamics require companies to continually evaluate and adjust their strategies. KPIs serve as a measurement tool that allows businesses to monitor and analyze their performance in various aspects such as financial, operational, and customer satisfaction. This research examines how the application of digital technology, such as information systems and data analytics, can support more effective and efficient performance measurement processes. Additionally, the study highlights the importance of understanding the company's external and internal conditions, which include market trends, government policies, as well as organizational resources and culture. The findings of this research indicate that the integration of KPIs with digital technology provides significant competitive advantages, enabling companies to be more responsive to challenges and seize available opportunities. Therefore, business strategies based on clear performance measurement and the utilization of digital technology are key to achieving sustainability and optimal business growth.
Co-Authors Febrianto, Satriyadi Havizh, Muhammad Islami, Firda Marjohan, Masno Rachmawaty Rachmawaty, Rachmawaty Supratikta, Hadi Suradi Suradi Wiansih, Leni