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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum
Zafira, Nada
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Efisiensi Pemasaran Melon Pada Kelompok Tani “Le Padi Sabee” di Desa Meunasah Dayah Kecamatan Peusangan Kabupaten Bireuen Khumaira, Khumaira; Puspita, Diah Eka; Fitri, Sri; Zafira, Nada
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6483

Abstract

This study aims to analyze the marketing channels of melon fruit and calculate the profit margins and farmer’s share received by farmers in each channel. The research was conducted at the Le Padi Sabee farmer group in Meunasah Dayah Village, Peusangan Sub-district, Bireuen. The sample consisted of 10 farmers. Two marketing channels were identified: (1) direct sales from farmers to end consumers, and (2) from farmers to retailers and then to end consumers. The results indicate that the first channel provides the highest profit for farmers, with a profit margin of IDR 14,400/kg or 96% and a farmer’s share of 100%, due to the absence of intermediaries and minimal marketing costs. In contrast, in the second channel, farmers sell melons to retailers at IDR 10,000/kg, who then sell them to consumers at IDR 20,000/kg. Retailers gain a profit margin of IDR 4,298.57/kg or 28.62%, with a total margin of 66.6% in this channel. Based on these findings, it is recommended that farmers strengthen direct-to-consumer sales and optimize cost efficiency within distribution channels to increase their income.
Analisis Pendapatan Melon (Golden Alisha) Pada Kelompok Tani “Le Padi Sabee” di Desa Mns. Dayah Kecamatan Peusangan Kabupaten Bireuen Zafira, Nada; Khumaira, Khumaira; Puspita, Diah Eka
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6484

Abstract

Penelitian Melons are one of the agricultural commodities that are very promising to cultivate. Apart from their high selling price, demand for melons in Aceh is also increasing from year to year. The aim of the research is to determine the income of melon farming and the profit or worth of farming and to determine the marketing channels and margins in Mns.Dayah Village, Peusangan District, Bireuen Regency. The research method used was a quantitative method and the sampling technique used a census sampling technique with a sample of 10 melon farmers. The data analysis model used is revenue analysis, R/C Ratio, B/C Ratio and marketing margin. The research results show that the average income of melon farmers per planting season is IDR 144,953,883 with an R/C Ratio of 6.12 and a B/C Ratio value of 5.12. Based on the results of the analysis, it is known that the Golden Alisha melon business is worth pursuing.
Co-Authors Fitri, Sri Khumaira Khumaira, Khumaira Puspita, Diah Eka