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All Journal Jurnal Dedikasi Pendidikan Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Serambi Saintia : Jurnal Sains dan Aplikasi Lok Seva: Journal of Contemporary Community Service Jurnal Agrisep
Khumaira Khumaira, Khumaira
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Saluran dan Margin Pemasaran Kopi Arabika di Kecamatan Timang Gajah Kabupaten Bener Meriah Januar, Muhammad Alza; Khumaira, Khumaira; Fitri, Sri
Serambi Saintia : Jurnal Sains dan Aplikasi Vol 12, No 1 (2024): Serambi Saintia
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jss.v12i1.7564

Abstract

Coffee is a plantation commodity that dominates the global market, and Indonesia, with its high productivity, is one of the largest coffee producers. This research focuses on Timang Gajah District, Bener Meriah Regency, Aceh, which is an important arabica coffee production center. Even though Bener Meriah Regency has high coffee production, research on marketing channels and margins for Arabica coffee at the sub-district level is still limited. This research aims to explore the marketing channel structure and margins applied in the marketing of Arabica coffee in Timang Gajah District. This research method includes analysis of coffee production, marketing channel structure, and marketing margins implemented by farmers and marketing institutions in Timang Gajah District. The results show that the average income of Arabica coffee farmers in this sub-district reaches IDR 25,661,430, indicating a significant economic contribution. The first and second marketing channels in the research area are considered efficient, with efficiency levels of 9.20% and 7.02% respectively. The second marketing channel is proven to be the most efficient, indicating that the smaller the efficiency value of a marketing channel, the more efficient the channel.Keywords: Arabica Coffee, Marketing Channels, Marketing Margin
Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sayuran Hidroponik Di Galery Hidroponik Aceh Kecamatan Lhoknga Kabupaten Aceh Besar Hilda, Cut Mutia; Khumaira, Khumaira; Fitri, Sri
Serambi Saintia : Jurnal Sains dan Aplikasi Vol 12, No 1 (2024): Serambi Saintia
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jss.v12i1.7599

Abstract

Vegetables are one of the elements of food that are healthy and important for the body. The benefits of consuming vegetables every day for body health are due to the high content of various vitamins and minerals, one of which is hydroponic vegetables. The aim of this research is to determine the factors that have a relationship with consumer decisions in purchasing hydroponic vegetables in the Aceh Hydroponic Gallery, Lhoknga District, Aceh Besar Regency. The research method used is the survey method. The sampling technique used was determined purposively (intentionally) with a sample size of 30 respondents. The data analysis model used is the Spearman Rank correlation test analysis. Based on the research results, cultural factors in the high category amounted to 43.4%, social factors in the low category amounted to 86.7%, and personal factors in the medium category amounted to 63.3%. The correlation results show that the cultural factor is 0.445*, with a sig (2-tailed) value of 0.014 or 0.05. This means that the level of strength of the relationship between cultural factors and the decision to purchase hydroponic vegetables is moderate. The social factor is 0.217, with a sig (2-tailed) value of 0.249 or 0.05. This means that the level of strength of the relationship between social factors and the decision to purchase hydroponic vegetables is low. The factor is 0.775, with a sig (2-tailed) value of 0.000 or 0.05. This means that the level of strength of the relationship between personal factors and the decision to purchase hydroponic vegetables is high.Keywords: Hydroponics,  Buying Decision, Vegetable
Preferensi Konsumen Terhadap Pembelian Santan Instan di Lambaro Kecamatan Ingin Jaya Kabupaten Aceh Besar Ulfa, Nadiatul; Puspita, Diah Eka; Khumaira, Khumaira; Fitri, Sri
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 2 (2024): Oktober 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5745

Abstract

The rapid development of technology has caused people to look for a practical material, one of which is the manufacture of ready-to-use instant coconut milk. Currently, instant coconut milk is widely circulated on the market with various types. The purpose of this study is to find out which attributes are consumer preferences and considerations in the decision to buy instant coconut milk. The research method used was quota sampling (according to the criteria) with a sample of 24 respondents. The data analysis model used is Fishbein Multiattribute analysis. Based on the results of the study, instant coconut milk that is the preference of consumers is instant coconut milk with attributes that are the choice of consumers including the Sun Kara brand, liquid texture, 200 ml packaging, and a price of Rp6,000 - Rp12,000. In order of attributes from the most considered to the least considered attributes are brand, texture, ease of obtaining, place, packaging, and price.
Sosialisasi Pembuatan Kompos dari Limbah Organik Rumah Tangga Puspita, Diah Eka; Khumaira, Khumaira; Fitri, Sri; Setyowati, Mita; Meliyanti, Meliyanti; Cibro, Tania; Malik, Abdul
Lok Seva: Journal of Contemporary Community Service Vol 3, No 2 (2024)
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/lok seva.v4i2.10910

Abstract

The purpose of this community service activity is to educate the community, especially housewives, on how to turn household waste into useful materials. With the knowledge provided, the participants are expected to be able to implement the knowledge in their daily actions. So that as members of the community, we can participate in environmental conservation efforts. In addition, the use of compost from organic or household waste can also be a new source of income for housewives by selling compost to friends or family in need. The use of compost also reduces the use of chemical fertilizers, which means that we have contributed to a healthier and more sustainable environment. The evaluation results of this activity showed a positive response from the participants. The questionnaire results showed that 76.67% were very interested in making compost at home. The participants plan to start creating their own composers soon (66.67%) and 93.3% want further activities.
Analisis Efisiensi Pemasaran Melon Pada Kelompok Tani “Le Padi Sabee” di Desa Meunasah Dayah Kecamatan Peusangan Kabupaten Bireuen Khumaira, Khumaira; Puspita, Diah Eka; Fitri, Sri; Zafira, Nada
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6483

Abstract

This study aims to analyze the marketing channels of melon fruit and calculate the profit margins and farmer’s share received by farmers in each channel. The research was conducted at the Le Padi Sabee farmer group in Meunasah Dayah Village, Peusangan Sub-district, Bireuen. The sample consisted of 10 farmers. Two marketing channels were identified: (1) direct sales from farmers to end consumers, and (2) from farmers to retailers and then to end consumers. The results indicate that the first channel provides the highest profit for farmers, with a profit margin of IDR 14,400/kg or 96% and a farmer’s share of 100%, due to the absence of intermediaries and minimal marketing costs. In contrast, in the second channel, farmers sell melons to retailers at IDR 10,000/kg, who then sell them to consumers at IDR 20,000/kg. Retailers gain a profit margin of IDR 4,298.57/kg or 28.62%, with a total margin of 66.6% in this channel. Based on these findings, it is recommended that farmers strengthen direct-to-consumer sales and optimize cost efficiency within distribution channels to increase their income.
Hubungan Karakteristik Petani Terhadap Persepsi Dalam Pemilihan Komoditi Kentang di Kecamatan Bebesen Kabupaten Aceh Tengah Hidayat, Erwin; Mardhiah, Ainal; Khumaira, Khumaira
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6523

Abstract

Bebesen District is an area that has been working on potato commodities as the main vegetable farming. Potato plants in the region are known to have the advantage of relative resistance to disease. The determination of the type of agricultural commodity to be planted is influenced by various factors whose process is very complex and dynamic. The purpose of this study is to analyze the relationship of characteristics to farmers' perception of the selection of horticultural crops in Bebesen District, Central Aceh Regency. The analysis model used is the Likert scale and Spearman rank by collecting primary and secondary data. The results of the study showed that the level of farmers' perception of horticultural commodity farming in Bebesen District, Central Aceh Regency was 66.3% and was classified as positive. Based on the results of the calculation of non-parametric statistical tests using the spearman rank test, this study shows that there isa relationship between farmer characteristics in the form of age, farming experience, and land area on farmer perception, but the latest education and the number of farmer family members have no influence on farmer perception in the selection of horticultural commodities in the research area.
Analisis Pendapatan Melon (Golden Alisha) Pada Kelompok Tani “Le Padi Sabee” di Desa Mns. Dayah Kecamatan Peusangan Kabupaten Bireuen Zafira, Nada; Khumaira, Khumaira; Puspita, Diah Eka
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6484

Abstract

Penelitian Melons are one of the agricultural commodities that are very promising to cultivate. Apart from their high selling price, demand for melons in Aceh is also increasing from year to year. The aim of the research is to determine the income of melon farming and the profit or worth of farming and to determine the marketing channels and margins in Mns.Dayah Village, Peusangan District, Bireuen Regency. The research method used was a quantitative method and the sampling technique used a census sampling technique with a sample of 10 melon farmers. The data analysis model used is revenue analysis, R/C Ratio, B/C Ratio and marketing margin. The research results show that the average income of melon farmers per planting season is IDR 144,953,883 with an R/C Ratio of 6.12 and a B/C Ratio value of 5.12. Based on the results of the analysis, it is known that the Golden Alisha melon business is worth pursuing.
Analisis Persepsi Petani Terhadap Penggunaan Benih Bawang Merah Varietas Gayo Dan Varietas Batu Ijo Di Kecamatan Lut Tawar Kabupaten Aceh Tengah Andriani, Dini; Mardhiah, Ainal; Khumaira, Khumaira
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6527

Abstract

Shallot farming in Laut Tawar District is on the outskirts of Lake Lut Tawar by utilizing land on the edge of the lake. This study aims to determine the perception of farmers who use Gayo and Batu Ijo seeds towards the use of shallot seeds in Lut Tawar District, Central Aceh Regency, as well as to find out the difference in farmers' perception of the use of Gayo and Batu Ijo shallot seeds. The Data Analysis model used was Likert skla analysis and Mann Whitney analysis. The results of the study showed that farmers who used Batu Ijo shallot seeds were in the good category with a score of 3.73 and farmers who used Gayo shallot seeds were in the good category with a score of 3.71 and based on the results of the differential test obtained, there was no significant difference in perception of the use of Batu Ijo shallot seeds and Gayo varieties.
Prospek Pengembangan Usahatani Kakao di Kecamatan Bandar Baru Kabupaten Pidie Jaya M. Akbar, Rizky; Khumaira, Khumaira; Fitri, Sri
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6326

Abstract

Basically, a farming sector that is developed, especially cocoa plants, can cover all costs incurred to avoid losses. So, a field of farming that is carried out must make a profit for the farmer. Cocoa farming is worth pursuing if the profits obtained are greater than investment costs, which can be a reference in developing cocoa farming that is more efficient and produces higher productivity, quality and economic value if the farming is carried out. The aim of this research is to determine the feasibility of developing cocoa farming in terms of technical and financial aspects. The hypothesis derived is that the prospects for developing cocoa farming in Bandar Baru District, Pidie Jaya Regency are worthy of development in terms of technical and financial aspects. The object of this research is farmers who cultivate cocoa and the potential of their existing land. The data analysis model used is Net Present Velue (NPV), Net B/C Ratio, Internal Rate of Return (IRR). Research on interest rates of 18% obtained an NPV of Rp. 39,521,800, -. Cocoa farming is profitable because the NPV is greater than 0 (zero), cocoa farming is worthy of development. Net B/C Ratio 1.31 shows that profits are obtained when plants are producing, covering losses from plants that are not yet producing. The resulting IRR was 20.15%, meaning it was greater than the Discount Rate (18%) that was in effect at the time of the research, thus cocoa farming was feasible to develop.
Analisis Efisiensi Saluran Pemasaran dan Distribusi Margin Keuntungan Jeruk Manis (Citrus x sinensis) di Kecamatan Meureubo, Kabupaten Aceh Barat Katoha, Rahmad; Fitri, Sri; Khumaira, Khumaira
Jurnal Agrisep Vol 26, No 1 (2025): Volume 26 Nomor 1 Juni 2025
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v26i1.45847

Abstract

Sweet oranges is a horticultural commodities that is prioritized for development, because orange farming provides high profits, so it can be used as a source of income for farmers. The aim of this research is to determine the marketing channels and margins for sweet oranges (Citrus x Sinesis) in Meureubo District, West Aceh Regency. The research method used is a quantitative method and a sampling technique using saturated samples. The analysis model used is marketing channel analysis and marketing margin analysis. The results of the research show that the marketing channels for Sweet Oranges (Citrus x Sinesis) in Meureubo District, West Aceh Regency, have 3 channel patterns consisting of marketing channel pattern I, namely Farmers-Consumers, marketing channel II, namely Farmers-Retailers-Consumers and marketing channel III, namely Farmers-Collectors-Retailers-Consumers. Marketing profit margin in marketing channel I is Rp. 20,570.00/Kg (97.95%). Profit margin in the second marketing channel, retailers obtain a profit margin of Rp. 1,320.00/Kg (6.29%). Then the profit margin on the third marketing channel of the collecting traders gets a profit margin of Rp. 1,150.00/Kg (5.48%) and retailers Rp. 1,420.00/Kg (6.76%). The efficiency of marketing channel I has an efficiency level of 2.05%, marketing channel II has an efficiency level of 3.58% and marketing channel III has an efficiency level of 8.41%. This shows that the most efficient channel is marketing channel I because marketing costs in channel I are smaller and there is only one marketing institution involved in this marketing channel.
Co-Authors Abdul Malik Ainal Mardhiah Andriani, Dini Cibro, Tania Elyza, Ferlya Erwin Hidayat, Erwin Fitri, Sri Giatama, Ricko Rizki Hilda, Cut Mutia Januar, Muhammad Alza Katoha, Rahmad M. Akbar, Rizky Meliyanti, Meliyanti Puspita, Diah Eka Setyowati, Mita Susiani, Rini Ulfa, Nadiatul Zafira, Nada