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All Journal Ekopedia: Jurnal Ilmiah Ekonomi
Achmad Arfinanto Arsyadani
Unknown Affiliation
Economics, Econometrics & Finance

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Strategi Getok Tular dalam Public Relations Islami: Studi Komunikasi Berbasis Komunitas Jamaah Umrah Uskinu Ponorogo Achmad Arfinanto Arsyadani; Luhur Prasetiyo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c5sfx678

Abstract

This study explores the word of mouth (WOM) strategy within the framework of Islamic public relations as implemented by Uskinu Ponorogo, a religious travel agency specializing in Umrah services. The research is motivated by the increasing reliance on personal recommendations amid widespread fraud cases in the Umrah travel sector, and the lack of scholarly attention to WOM communication embedded in Islamic values. Using a qualitative approach with a field research design, data were collected through an in-depth interview with the agency’s public relations officer. The findings reveal that interpersonal communication among former pilgrims, facilitated through regular alumni gatherings, plays a key role in building public trust and strengthening loyalty by leveraging both religious legitimacy and institutional credibility. This community-based and spiritually grounded WOM strategy has proven to be an effective, ethical, and sustainable communication tool for enhancing the agency’s public reputation. The study contributes theoretically to the discourse on Islamic public relations and provides practical insights for faith-based service institutions.
Strategi Manajemen Sumber Daya Insani BPRS Lantabur Tebuireng Jombang dalam Menangkal Praktik Rentenir di Pasar Tradisional Achmad Arfinanto Arsyadani; Aji Damanuri
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/npzx3j51

Abstract

The practice of money lending in traditional markets remains a serious issue that burdens small traders and increases economic inequality. As an alternative, Islamic financial institutions based in pesantren such as BPRS Lantabur Tebuireng Jombang provide fair, transparent, and empowering financial services for micro communities. This study aims to analyze the human resource management strategies implemented by the institution in supporting Islamic financial inclusion and reducing dependence on moneylenders. The research uses a qualitative method with a case study approach through in-depth interviews, participatory observation, and documentation. The findings show that comprehensive human resource management which includes recruitment, training, moral and spiritual development, as well as employee welfare and occupational safety, enhances staff competence, loyalty, and productivity. This strategy is supported by outreach services, digital transaction development, and Islamic financial literacy programs for market traders, positioning the institution as an agent of economic empowerment and a practical model of pesantren-based Islamic economic development.
Co-Authors Aji Damanuri Luhur Prasetiyo