Garuda - Garba Rujukan Digital

Jogjaprov.go.id Website Management in Realizing Good Governance of the Special Government of Yogyakarta Period 2019 Aisyah, Alfiyani
Journal of Islamic Communication and Counseling Vol. 1 No. 1 (2022): January
Publisher : Universitas Muhammadiyah Yogyakarta

Disclosure of information becomes an important part of governance to create good governance or good governance. One of the efforts of the DIY regional government to realize good governance is through transparent information disclosure. The website jogjaprov.go.id managed by the public relations government of DIY never got the most innovative service website in the year 2019 and the first ranking award of Best smart Governance. Public relations of DIY regional government use the website as one of the information media to implement e-government so that people can access and know the information quickly. As for the management of the website, the public relations of DIY regional Government conducted several stages as follows: searching and collecting content, editing, verification and publication on the website jogjaprov.go.id. Content on the jogjaprov.go.id also has several categories, including infrastructure, economics, society, culture, health, education and tourism. This research aimed to analyze the management of jogjaprov.go.id website in realizing the governance of the special region of Yogyakarta in 2019. The research methods in this study were qualitative descriptive with the collection of data through interviews, observations and documentation. The data validity test was through data triangulation. The results showed that the management of the website underwent a change of task from earlier that manages the Department of DIY Communication and informatics, then now moved to public relations of DIY regional government. It can be noted that the public relations of the DIY regional government have been utilizing the website as an information disclosure media to achieve good governance with one aspect of transparency, but the monitoring and evaluation of website content have not been running quite well. As for the website management of public relations of DIY regional government is done through searching and collecting content, editing, verifying, and publishing on jogjaprov.go.id.

Model komunikasi pemasaran digital untuk promosi produk UMKM via Sibakul Jogja Aisyah, Alfiyani; Lestari, Puji; Sosiawan, Edwi Arif
Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol5.iss2.art6

The COVID-19 pandemic has had a significant impact on various sectors, particularly the economy. As the backbone of Indonesia’s economy, Micro, Small, and Medium Enterprises (UMKM) faced serious challenges due to restrictions on face-to-face activities. Many business actors were forced to adapt to uncertain conditions, with digital media becoming a strategic tool for marketing. This study aims to identify and analyze the digital marketing communication models implemented by SiBakul Jogja as an innovation to support UMKM during the pandemic. A qualitative approach was employed, using in-depth interviews with UMKM actors and content analysis of the SiBakul Jogja platform. The findings show that SiBakul Jogja effectively promotes UMKM products through three models: Paid Media, paid advertisements; Earned Media, viral content that expands market reach; and Owned Media, social media management to build brand identity. These findings highlight the importance of adaptive digital communication strategies for UMKM sustainability

Pelatihan Strategi Creative Branding dalam Membangun Personal Branding di Era Digital Aisyah, Alfiyani; Himawan Ardhi Ristanto; Imam Budi Prasetyo; Ahmad Sunardi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4336

Personal branding merupakan kompetensi penting bagi siswa dan mahasiswa di era digital, seiring meningkatnya persaingan akademik, profesional, serta eksistensi di ruang media digital. Namun, realitas menunjukkan bahwa sebagian besar generasi muda belum memiliki pemahaman dan keterampilan dalam membangun citra diri secara strategis, kreatif, dan berkelanjutan. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dan mahasiswa dalam menerapkan strategi creative branding sebagai upaya membangun personal branding di era digital. Metode pelaksanaan kegiatan menggunakan pendekatan edukatif dan partisipatif melalui penyampaian materi konseptual, diskusi interaktif, studi kasus, serta praktik perancangan personal branding berbasis media digital. Kegiatan dilaksanakan selama dua hari dengan melibatkan siswa dan mahasiswa sebagai khalayak sasaran. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep personal branding dan creative branding, meningkatnya kesadaran akan pentingnya pengelolaan identitas diri yang konsisten dan beretika di media digital, serta terbentuknya kemampuan awal peserta dalam merancang konsep personal branding yang autentik dan relevan dengan karakter personal. Temuan ini menunjukkan bahwa pelatihan strategi creative branding efektif sebagai bentuk intervensi edukatif dalam meningkatkan literasi digital dan kesiapan generasi muda menghadapi tantangan akademik dan profesional di era digital.

Analisis Wacana Kritis Pernyataan Ahmad Syahroni Anggota DPR RI Tentang “Orang Tertolol Sedunia” Sunardi, Ahmad; Ristanto, Himawan Ardhi; Aisyah, Alfiyani; Prasetyo, Imam Budi
Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 14, No 3 (2025)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/136516-019883

Bahasa memiliki pengaruh nyata dalam kehidupan, apalagi bahasa politik yang di ungkapkan oleh pejabat negara, maka respons masyarakat akan cepat menindaknya, bahkan bisa saja menjadi bencana dan anarkis jika pernyataan publik figur menyakiti hati rakyat. Metode Penelitan menggunakan pendekatan analisis wacana kritis teori A. van Dijk dengan data primer pernyataan Ahmad Syahroni. Hasil penelitian:1) analisis struktur teks berupa argumen-defensif, strategi retoris: mulai dengan serangan, sempat melunak, lalu menegaskan kembali dominasi; 2) Kognisi sosial, berupa ideologi hierarkis, elit menganggap dirinya superior, legitimasi diri sebagai DPR, polarization; 3) Konteks sosial, berupa dominasi simbolik, strategi penaklukan simbolik, delegitimasi kritik, dan wacana dipakai untuk mempertahankan hegemoni. Saran, semoga pejabat negara dan publik figur dalam menyampaikan pernyataan harus dimatangkan terlebih dahulu dan santun dalam berbahasa.

A Collaborative Digitalization Model for Strengthening Sustainable Tourism Ecosystems: An Agency Approach to Tourism Enterprises in Central Java Widianti, Hesti; Yuwono, Setya Teguh; Ristanto, Himawan Ardhi; Aisyah, Alfiyani; Sya’bani, Mohammad
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2053

Introduction. The global tourism sector, contributing 10.3% to world GDP (UNWTO, 2024), is undergoing structural shifts driven by digital transformation, sustainability demands, and evolving tourist expectations. Although the pentahelix model is positioned as an ideal multi-stakeholder framework, its top-down implementation often remains rhetorical and fails to translate into concrete actions—particularly in Indonesian destinations where collaboration tends to be ceremonial. Methods. This participatory action research applied a mixed-methods sequential explanatory design involving 85 tourism business operators in Central Java (January-November 2025). A five-phase intervention was implemented: awareness building, digital capacity development (presence, engagement, distribution, conversion), collaborative design workshops, technical implementation support, and continuous monitoring. Data were collected through pre–post competency tests, participatory observations, three FGDs, digital artifact analysis, and digital metrics tracking. Analyses used paired t-tests, thematic analysis, and methodological triangulation Results. Bottom-up, industry-initiated collaboration substantially improved sustainability competence by 41.9% (M=58.3→82.7; p<0.001; d=2.21). Digital engagement metrics increased markedly: likes +156%, comments +203%, shares +187%, reach +142%, and Google Business Profile views +134%. Five tangible outputs emerged: an integrated event calendar coordinating 24 events; eight cross-destination bundled packages generating IDR 387 million and increasing length of stay from 1.2 to 2.3 days; a shared digital platform attracting 3,847 unique visitors and 78 direct bookings; standardized service protocols; and peer-learning networks. Conclusion. Community-driven digital collaboration effectively shifts competitive mindsets toward cooperative partnerships, with digital tools functioning as coordination infrastructure. The “Industry as Trigger–Pentahelix as Enabler” framework demonstrates that pentahelix activation occurs organically when grounded in evidence. Future research should conduct longitudinal assessments and cross-destination comparisons.

A Collaborative Digitalization Model for Strengthening Sustainable Tourism Ecosystems: An Agency Approach to Tourism Enterprises in Central Java Widianti, Hesti; Yuwono, Setya Teguh; Ristanto, Himawan Ardhi; Aisyah, Alfiyani; Sya’bani, Mohammad
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2053

Introduction. The global tourism sector, contributing 10.3% to world GDP (UNWTO, 2024), is undergoing structural shifts driven by digital transformation, sustainability demands, and evolving tourist expectations. Although the pentahelix model is positioned as an ideal multi-stakeholder framework, its top-down implementation often remains rhetorical and fails to translate into concrete actions—particularly in Indonesian destinations where collaboration tends to be ceremonial. Methods. This participatory action research applied a mixed-methods sequential explanatory design involving 85 tourism business operators in Central Java (January-November 2025). A five-phase intervention was implemented: awareness building, digital capacity development (presence, engagement, distribution, conversion), collaborative design workshops, technical implementation support, and continuous monitoring. Data were collected through pre–post competency tests, participatory observations, three FGDs, digital artifact analysis, and digital metrics tracking. Analyses used paired t-tests, thematic analysis, and methodological triangulation Results. Bottom-up, industry-initiated collaboration substantially improved sustainability competence by 41.9% (M=58.3→82.7; p<0.001; d=2.21). Digital engagement metrics increased markedly: likes +156%, comments +203%, shares +187%, reach +142%, and Google Business Profile views +134%. Five tangible outputs emerged: an integrated event calendar coordinating 24 events; eight cross-destination bundled packages generating IDR 387 million and increasing length of stay from 1.2 to 2.3 days; a shared digital platform attracting 3,847 unique visitors and 78 direct bookings; standardized service protocols; and peer-learning networks. Conclusion. Community-driven digital collaboration effectively shifts competitive mindsets toward cooperative partnerships, with digital tools functioning as coordination infrastructure. The “Industry as Trigger–Pentahelix as Enabler” framework demonstrates that pentahelix activation occurs organically when grounded in evidence. Future research should conduct longitudinal assessments and cross-destination comparisons.

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