Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal International Journal of Economics, Commerce, and Management Management Dynamics: International Journal of Management and Digital Sciences
Reika Dasha Mihwa
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Service Innovation Strategy in Improving Service Quality at The Badan Pertanahan Nasional (BPN) Medan Reika Dasha Mihwa; Yayuk Yuliana; Nurul Habibah; Putri Mita Azhari; Nur Elsa Harahap; Nur Aisyah Pratiwi
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.266

Abstract

This research aims to analyze service innovation strategies that can be applied at the National Land Agency (BPN) Medan in an effort to improve the quality of services to the public. In the digital era and with increasing public expectations, BPN Medan faces challenges in adapting and innovating to provide more efficient and effective services. The research method used is a combination of qualitative and quantitative approaches, with data collection through surveys, interviews, and document analysis. The results indicate that the implementation of information technology, enhancement of human resource competencies, and improvement of service processes are significant innovation strategies for improving service quality at BPN Medan. Additionally, this study also identifies factors that influence the successful implementation of service innovations, such as management support, community participation, and organizational culture. These findings are expected to provide useful recommendations for BPN Medan and other government agencies in their efforts to enhance the quality of public services in Indonesia.
The Influence of Store Atmosphere, Brand Awareness, and Lifestyle on Fashion Purchase Decisions at Kobapa Store, Delitua District Reika Dasha Mihwa; Arief Hadian; Yayuk Yuliana; Mutawaqil Bilah Tumanggor
International Journal of Economics, Commerce, and Management Vol. 3 No. 1 (2026): International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v3i1.1115

Abstract

This research aims to examine the influence of store atmosphere, brand awareness, and lifestyle on purchasing decisions at Kobapa Store in Delitua District. This study uses a quantitative research method with a questionnaire research design. The subject of this research is the products of Kobapa Store, and the object of the study is consumers who purchase products at Kobapa Store, totaling 97 respondents. Data collection techniques include observation, questionnaires, and documentation. Data analysis techniques involve validity tests, reliability tests, and classical assumption tests. The data analysis method used is multiple linear regression with the assistance of SPSS 25 software. The t-test results show that store atmosphere has a positive effect on purchasing decisions. Brand awareness has a positive effect on purchasing decisions. Lifestyle also influences purchasing decisions. The F-test results indicate that store atmosphere, brand awareness, and lifestyle simultaneously affect purchasing decisions at Kobapa Store in Delitua District, with an F calculated value of 4.141 > F table value of 2.700, and a significance value of 0.008 < 0.05. The adjusted coefficient of determination (R Square) is 0.338, meaning that 33.8% of the dependent variable can be explained by the independent variables, while the remaining 66.2% is explained by other variables outside the ones studied.
Co-Authors Hadian, Arief Mutawaqil Bilah Tumanggor Nur Aisyah Pratiwi Nur Elsa Harahap NURUL HABIBAH Putri Mita Azhari