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Peran Kepemimpinan dalam Manajemen Media Massa: Studi Kasus Pada Lembaga Penyiaran Swasta Nayla Anindia; Hasanatul Mardliyah Br Tambunan; Afwan Syahril Manurung
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi Vol. 3 No. 3 (2025): Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/bridge.v3i3.529

Abstract

This article aims to examine the role of leadership in mass media management through a case study of a private broadcasting institution in Indonesia. The focus of the research is on how leadership styles influence organizational performance, editorial decision-making, and operational effectiveness. A qualitative approach was employed, using in-depth interviews, participatory observation, and document analysis on a national private broadcasting institution. The findings reveal that visionary, communicative, and adaptive leadership plays a crucial role in fostering synergy across departments and enhancing responsiveness to the dynamics of the media industry. These results highlight the significance of strategic leadership in maintaining the sustainability and credibility of private broadcasting institutions amid the challenges of digitalization and increasingly competitive markets.
Pengaruh Intensitas Penggunaan Media Tiktok Terhadap Cara Berkomunikasi Mahasiswa Ilmu Komunikasi UINSU Habib Ardi; Selly Maharani; Fitri Awliyani; Gita Nadia Sihombing; Siti Auliza Fatma Nasution; Ryan Dwi Cahya; Nayla Anindia; Nursapiah Harahap
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.3679

Abstract

Today's digital technology has had a significant impact on various aspects of life, such as the use of social media such as TikTok. This platform allows users to react and communicate easily. The presence of TikTok also provides space for users to express and shape their communication patterns. The research was conducted at the North Sumatra State Islamic University with 30 communication science students as subjects. Data was collected through a questionnaire using the Guttman scale. Research findings show that an average of 90% of respondents strongly agree with the positive impact of TikTok in shaping their communication behavior. The analytical method used is descriptive quantitative.