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Analisis Semiotika Logo UIN Sumatera Utara: Pendekatan Tanda dan Makna Menurut Teori Charles Sanders Peirce Liana Hutapea; Siti Auliza Fatma Nasution; Muhammad Fikri Alif Ghani; Nursiah Nursiah; Hanif Maulana Pratama; Riki Novianto; Amanda Yasmintia; Mauly Efendi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.602

Abstract

This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.
Pengaruh Intensitas Penggunaan Media Tiktok Terhadap Cara Berkomunikasi Mahasiswa Ilmu Komunikasi UINSU Habib Ardi; Selly Maharani; Fitri Awliyani; Gita Nadia Sihombing; Siti Auliza Fatma Nasution; Ryan Dwi Cahya; Nayla Anindia; Nursapiah Harahap
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.3679

Abstract

Today's digital technology has had a significant impact on various aspects of life, such as the use of social media such as TikTok. This platform allows users to react and communicate easily. The presence of TikTok also provides space for users to express and shape their communication patterns. The research was conducted at the North Sumatra State Islamic University with 30 communication science students as subjects. Data was collected through a questionnaire using the Guttman scale. Research findings show that an average of 90% of respondents strongly agree with the positive impact of TikTok in shaping their communication behavior. The analytical method used is descriptive quantitative.