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All Journal Jurnal Manajemen Bisnis Era Digital
Wahidatun Nikmah
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Economics, Econometrics & Finance

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Analisis Perbandingan Efektifitas Iklan Cetak dan Iklan Digital dalam Meningkatkan Penjualan Produk di Toko Istana Sarung Wonorejo Wahidatun Nikmah; Aprilia Wulandari; Nufaila Putri; Achmad Candra Irawan; Abdurrohim Abdurrohim; Miftahul Huda
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.608

Abstract

This study aims to compare the effectiveness of print and digital advertisements in increasing sarong sales at Toko Istana Sarung Wonorejo. Using a quantitative approach, sales data from the first three months of 2025 were analyzed based on digital advertisements (social media), print advertisements (brochures and banners), and word-of-mouth promotions. The results show that digital advertising had the greatest impact on sales growth (approximately 50%), followed by word-of-mouth promotion (5–10%), and print advertising (around 15%). These findings highlight the importance of a multichannel marketing strategy tailored to consumer characteristics.
Co-Authors Abdurrohim Abdurrohim Achmad Candra Irawan Aprilia Wulandari Miftahul Huda Nufaila Putri