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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis MOVE: Journal of Community Service and Engagement
Fadilah, Suci
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Agriculture, Biological Sciences & Forestry Humanities

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LEMBAGA PEMASARAN BERAS DI KABUPATEN TANGGAMUS Fadilah, Suci; Trisnanto, Teguh Budi; Apriyani, Marlinda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10789

Abstract

Marketing distribution describes the distribution chain of a commodity from producers to final consumers to an area that involves a trading activity. The more marketing agencies that are involved in the marketing of products, the lower the price that will be received by the producers. This study aims to describe marketing channels and analyze actors in marketing institutions in Tanggamus Regency. Sampling was determined by the snowball method (snow ball sampling). The marketing agency informants in this study consisted of 35 producer informants, 30 agent informants and 35 retailer informants. The data analysis technique used in this research is descriptive analysis technique. The results showed that there were 3 marketing channels in Tanggamus Regency, namely: 1. Channel I: Producers - Consumers, 2. Channels II: Producers - Agents - Consumers, 3. Channels III: Producers - Agents - Retailers - Consumers. Actors in marketing institutions in Tanggamus Regency consist of producers, agents, retailers and consumers. Producers are farmers who sell their rice to agents or directly to consumers. Agents are collectors and rice mills that collect rice from producers (farmers), which will later be resold to retailers or directly to consumers. Retailers are traders who sell the goods they sell directly to end users or end consumers in unit or retail quantities. The intended consumers in this study are people who buy and consume rice in Tanggamus Regency.
Women's MSMEs Go Digital: Training and Implementation E-commerce in Balaraja District Hamdani, Hamdani; Suharti, Eni; Suryadi, Suryadi; Sukesih, Sukesih; Santoso, Yudi; Aproji, Alan; Fadilah, Suci; Nurazizah, Dinda Suci; Abinaya, Afdal; Fadilah, Selvia
MOVE: Journal of Community Service and Engagement Vol. 5 No. 1 (2025): September 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i1.507

Abstract

This Community Service Activity (PKM) aims to increase the capacity of female MSME actors in Balaraja District in the use of digital technology, especially e-commerce. This program began with the construction of a  local e-commerce platform called Bala Niaga, which is designed as a digital marketing tool that is easily accessible to local MSMEs. Furthermore, face-to-face training was carried out which included an understanding of digital business concepts, online marketing strategies, and hands-on practice of using the platform. The training was attended by 55 female MSME participants assisted by the Tangerang Regency Cooperatives and SMEs Office. The results of the observation showed an increase in participants' understanding of e-commerce, and as many as 84% of participants successfully registered and activated online stores  in Bala Niaga. This activity shows that the combination of  digital platform development  and applied training is effective in encouraging the digital transformation of women's MSMEs. Continuous assistance is needed so that the use of this technology can be more optimal and sustainable.
Co-Authors Abinaya, Afdal Aproji, Alan Fadilah, Selvia Hamdani Hamdani Marlinda Apriyani Nurazizah, Dinda Suci Suharti, Eni Sukesih Sukesih, Sukesih Suryadi Suryadi Trisnanto, Teguh Budi Yudi Santoso, Yudi