Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Solidaritas
Ramadhana, Vilawati
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Persepsi Followers Instagram Pada Bening's Clinic Solo Dalam Membangun Brand Image Instagram Followers' Perception of Bening's Clinic Solo in Building Brand Image Ramadhana, Vilawati; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze Instagram followers' perceptions of Bening's Clinic Solo in building a brand image. This research uses a qualitative approach with a document study method. Data collection was carried out through in-depth interviews with active followers on the Bening's Clinic Solo Instagram account. Data analysis uses a perception process model, including selection (sensation and attention), interpretation (organization and categorization), and rounding (judgment and conclusions). The research results show that followers' perceptions of Bening's Clinic Solo are influenced by various factors, such as content visualization, interactions with the clinic, and testimonials from other users. The positive perception formed can contribute to the formation of a strong brand image and attract the interest of potential new consumers. Keywords: Perception, Instagram Followers, Bening's Clinic Solo, Brand Image
Co-Authors Herning Suryo Kusumo Aji, Haryo