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All Journal Journal of Integrated Agribusiness Welfare: Jurnal Pengabdian Masyarakat
Febriana, Ersa
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science Social Sciences

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Strategi Diversifikasi Mata Pencaharian Petani Kelapa Sawit di Kecamatan Teramang Jaya, Kabupaten Mukomuko, Indonesia: Livelihood Diversification Strategy Of Independent Oil Palm Farmers In Teramang Jaya, Mukomuko, Indonesia Febriana, Ersa; Romdhon, Muhamad Mustopa; Trisusilo, Agung; Kilmanun, Juliana Carolina
Journal of Integrated Agribusiness Vol 7 No 1 (2025): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v7i1.6201

Abstract

This study aims to examine household livelihood assets, calculate household income from various income sources, and identify the livelihood strategies adopted by independent oil palm farmers in Teramang Jaya Subdistrict. The research employed a proportionate stratified random sampling method, involving 92 farmer households that met the selection criteria. Data were collected through observation, interviews, documentation, and structured questionnaires, and analyzed using both descriptive and quantitative approaches. The findings show that all households utilized five categories of livelihood assets: natural, human, physical, financial, and social. The average monthly income from on-farm activities was IDR 3,540,924, while off-farm activities contributed IDR 2,340,444. Non-farm income averaged IDR 3,414,462 per month. In terms of livelihood strategies, 3.26 percent of households engaged in livelihood intensification by optimizing other available land. A total of 98.91 percent of households adopted a dual livelihood strategy, which was the most effective in fulfilling household needs. In addition, 5.43 percent of households applied spatial or migration-based strategies as an alternative means of generating income.
Penggunaan Media Promosi melalui TikTok Marketing dalam Meningkatkan Produk d’Rens Donat Kentang Kediri Rahmadewati, Finna Alleydayahya; Febriana, Ersa; Cahyo, Prasetyo Dwi; Neysa, Sema Yuniarista Elva; Aulia, Faiza Maziyatul; Bukhori, Fuadzi Al; Abdillah, Muhammad Roziq; RKarima, Rifki Zakiyyan; Shidiqy, Dhiya’u
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2863

Abstract

d'Rens Production MSME is a culinary business in Kediri City that offers potato donuts as its main product, as well as a variety of other processed foods. Despite offering high-quality products, this business faces obstacles in digital marketing because its promotional efforts have not been able to reach a wide audience. This situation has resulted in low brand awareness and consumer interaction. To address these issues, community service activities were conducted by implementing a TikTok Marketing strategy through the involvement of internship students. The methods used included content planning, creative video production, and audience engagement publication and evaluation. The objective of this community service was to enhance the competitiveness and visibility of the business by optimally utilizing social media. Preliminary results show a 65% increase in engagement on the d’Rens TikTok account account by 65% in the first two months, as evidenced by the number of views, likes, and comments from consumers. This demonstrates that TikTok-based digital marketing strategies can be an effective alternative for MSMEs to expand their market and increase sales. With this activity, it is hoped that d'Rens Production will be able to manage its digital strategy independently so that it can develop sustainably.
Co-Authors Abdillah, Muhammad Roziq Aulia, Faiza Maziyatul Bukhori, Fuadzi Al Cahyo, Prasetyo Dwi Kilmanun, Juliana Carolina Neysa, Sema Yuniarista Elva Rahmadewati, Finna Alleydayahya RKarima, Rifki Zakiyyan Romdhon, Muhamad Mustopa Shidiqy, Dhiya’u trisusilo, agung