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Strategi Marketing Mix Klinik Paradise Parisudha Desa Sumberagung Plosoklaten Kediri dalam Meningkatkan Volume Penjualan Nuzula, Sayda Firdausi; Fauza, Nilna; Shidiqy, Dhiya’u
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1461

Abstract

This study aims to analyze the marketing mix strategy used by the Paradise Parisudha Clinic in increasing the sales volume of their skin care products. This research uses a qualitative approach with primary data obtained through interviews and direct observation, as well as secondary data which includes sales reports, customer files, and related books. The results of this study show that Klinik Paradise Parisudha effectively implements all elements of the 7P marketing mix, including product, price, distribution, promotion, people, process, and physical evidence. However, this study also found that the product element became the most successful marketing strategy in increasing the sales of Paradise Parisudha Clinic. This may indicate that it is important to produce attractive and quality products to attract customers and increase sales. In conclusion, Klinik Paradise Parisudha has successfully implemented a comprehensive marketing mix strategy, with an emphasis on products, to increase their sales volume in the competitive beauty clinic industry.
SEMIOTIC ANALYSIS OF THE REPRESENTATION OF BACPACKER TOURISM IN THE FILM "TRINITY, THE NEKAD TRAVELER" Shidiqy, Dhiya’u; Arini, Erni Zulfa
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 4 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v4i2.9873

Abstract

Abstract: As an archipelagic country with enormous tourism potential, it can boost state income through foreign exchange. Even though data on foreign tourist visits in 2023 increased 98% compared to 2022 and is dominated by private visits, Indonesia is only ranked 4th in ASEAN regarding tourism visits. The stimulus for building a tourism image is the spearhead for national tourism, one of which is through the medium of film. "Trinity, The Nekad Traveler" is a film that focuses on national tourism by presenting the backpacker concept. This research aims to determine the movie "Trinity, The Nekad Traveler" in representing backpacker travelers and backpacker tourism using a semiotic analysis approach modeled by Charles Sanders Peirce. The research results show that based on signs, objects, and interpretations in various scenes, the film "Trinity, The Nekad Traveler" represents the characteristics of backpackers and backpacker tourism. Keywords: backpacker; tourism; film; semiotics Abstrak: Sebagai negara kepulauan dengan potensi wisata yang sangat besar yang mampu mendongkrak pendapatan negara melalui devisa. Sekali pun data kunjungan wisatawan mancanegara tahun 2023 meningkat 98% dibanding tahun 2022 dan didominasi oleh kunjungan personal, Indonesia hanya menempati urutan ke-4 di ASEAN dalam hal kunjungan pariwisatanya. Stimulus tentang pembangunan citra pariwisata menjadi ujung tombak terhadap eksistensi pariwisata nasional, salah satunya dengan media film. “Trinity, The Nekad Traveler” merupakan salah satu film yang mengangkat tentang pariwisata nasional dengan mengemas konsep backpacker. Tujuan penelitian ini adalah mengetahui film “Trinity, The Nekad Traveler” dalam merepresentasikan backpacker traveler dan backpacker tourism dengan pendekatan analisis semiotika model Charles Sanders Peirce. Hasil penelitian menunjukkan bahwa berdasarkan sign, object dan interprenant pada berbagai adegannya, film “Trinity, The Nekad Traveler” merepresentasikan tentang karakteristik backpacker traveler dan backpacker tourism. Kata Kunci: backpacker; pariwisata; film; semiotika
PERAN PEREMPUAN PEDAGANG KELONTONG DALAM MENINGKATKAN EKONOMI KELUARGA BERDASARKAN PERSPEKTIF EKONOMI ISLAM Nirmalatirta, Shelina Agustina; Hidayati, Nuril; Shidiqy, Dhiya’u
SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial Ekonomi dan Bisnis Islam Vol 4 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/sosebi.v4i2.9872

Abstract

Abstrak: Perkembangan ekonomi dan dorongan gaya hidup menjadikan kebutuhan masyarakat meningkat. Hal tersebut mendorong setiap keluarga untuk menambah penghasilan bulanannya dengan mencari pekerjaan lain, terutama oleh ibu rumah tangga yang memiliki banyak waktu luang. Hal tersebut mendorong perempuan di Desa Sumberagung untuk bekerja menjadi pedagang kelontong. Tujuan penelitian untuk mendeskripsikan peran perempuan pedagang kelontong dalam meningkatkan ekonomi keluarga di Desa Sumberagung Kecamatan Wates Kabupaten Kediri, perspektif ekonomi islam. Dengan menggunakan Teori Motivasi dan Hierarki, metode yang digunakan pada penelitian ini menggunakan metode kualitatif melalui wawancara mendalam (indepth interview). Metode pengumpulan data melalui observasi interaktif, wawancara dan dokumentasi. Sumber data primer berupa wawancara bersama 13 perempuan pedagang kelontong di Desa Sumberagung. Teknik analisis data menggunakan redukasi data, paparan data, dan penarikan kesimpulan. Keabsahan data diperoleh dengan ketekunan pengamatan, dan triangulasi. Hasil penelitian menunjukkan bahwa peran perempuan pedagang kelontong membantu meingkatkan kebutuhan dan kelangsungan hidup setiap keluarga. Faktor yang mempengaruhi perempuan bekerja sebagai pedagang kelontong didorong oleh kebutuhan dasar fisiologis dan kebutuhan psikis. Kebutuhan dasar fisiologis seperti kebutuhan pangan, pakaian, dan tempat tinggal menjadi motivasi utama para perempuan untuk bekerja. Selain itu, kebutuhan psikis seperti rasa aman, rasa cinta dan memiliki, harga diri, dan aktualisasi diri juga menjadi faktor penting yang mendorong pedagang kelontong perempuan untuk bekerja sebagai pedagang kelontong. Peran perempuan pedagang kelontong sejalan dengan prinsip Islam yang menekankan tauhid (keimanan), ‘adl (keadilan), nubuwwah (kenabian), khilafah (pemegang amanah), dan ma’ad (hasil). Prinsip-prinsip ini mendorong perempuan pedagang kelontong untuk bersikap jujur, adil, dan bertanggung jawab, serta menjalankan bisnis dengan cara yang halal dan beretika. Kata Kunci: Perempuan Pedagang Kelontong; Ekonomi Keluarga; Ekonomi Islam. Abstract: Economic development and lifestyle encouragement have increased people's needs. This encourages every family to increase their monthly income by looking for other work, especially housewives with a lot of free time. This encourages women in Sumberagung Village to work as grocery traders. The research aims to describe the role of women grocery traders in improving the family economy in Sumberagung Village, Wates District, Kediri Regency, from an Islamic economic perspective. By using motivation and hierarchy theories, the method used in this research uses qualitative methods through in-depth interviews—data collection methods through interactive observation, interviews, and documentation. The primary data source is interviews with 13 women grocery traders in Sumberagung Village. Data analysis techniques use data reduction, data exposure, and conclusions. The validity of the data is obtained by diligent observation and triangulation. The research results show that the role of women grocery traders helps improve the needs and survival of each family. Factors that influence women to work as grocery traders are driven by basic physiological needs and psychological needs. Basic physiological needs such as food, clothing, and shelter are the main motivation for women to work. Apart from that, psychological needs such as a sense of security, a sense of love and belonging, self-esteem, and self-actualization are also important factors that encourage them to work as grocery traders. Their role is in line with Islamic principles which emphasize tauhid (faith), 'adl (justice), nubuwwah (prophecy), Khilafah (trust holder), and ma'ad (results). These principles encourage them to be honest, fair, and responsible, and to conduct business in a halal and ethical manner. Keywords: Women Grocery Traders; Family Economy; Islamic Economy.
Penggunaan Media Promosi melalui TikTok Marketing dalam Meningkatkan Produk d’Rens Donat Kentang Kediri Rahmadewati, Finna Alleydayahya; Febriana, Ersa; Cahyo, Prasetyo Dwi; Neysa, Sema Yuniarista Elva; Aulia, Faiza Maziyatul; Bukhori, Fuadzi Al; Abdillah, Muhammad Roziq; RKarima, Rifki Zakiyyan; Shidiqy, Dhiya’u
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2863

Abstract

d'Rens Production MSME is a culinary business in Kediri City that offers potato donuts as its main product, as well as a variety of other processed foods. Despite offering high-quality products, this business faces obstacles in digital marketing because its promotional efforts have not been able to reach a wide audience. This situation has resulted in low brand awareness and consumer interaction. To address these issues, community service activities were conducted by implementing a TikTok Marketing strategy through the involvement of internship students. The methods used included content planning, creative video production, and audience engagement publication and evaluation. The objective of this community service was to enhance the competitiveness and visibility of the business by optimally utilizing social media. Preliminary results show a 65% increase in engagement on the d’Rens TikTok account account by 65% in the first two months, as evidenced by the number of views, likes, and comments from consumers. This demonstrates that TikTok-based digital marketing strategies can be an effective alternative for MSMEs to expand their market and increase sales. With this activity, it is hoped that d'Rens Production will be able to manage its digital strategy independently so that it can develop sustainably.