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All Journal JURNAL EKONOMI SAKTI (JES) Jurnal Ilmu Manajemen Profitability
Kalla, Sherry Adelia Natsir
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Indonesia Alfiyyah, Ashma Fiya; Indrayani, Syarthini; Kalla, Sherry Adelia Natsir
Jurnal Ekonomi Sakti Vol 14 No 1 (2025)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v14i1.397

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas produk, dan kepercayaan terhadap keputusan pembelian konsumen fashion di marketplace Shopee, khususnya pada toko Missyshop di Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda untuk menguji pengaruh variabel independen terhadap variabel dependen. Sampel penelitian terdiri dari 160 responden yang merupakan konsumen aktif Missyshop di Shopee. Sampel penelitian ditentukan menggunakan rumus Malhotra untuk penentuan jumlah sampel, yang menghasilkan 160 responden yang merupakan konsumen aktif Missyshop di Shopee. Data yang diperoleh kemudian dianalisis menggunakan SPSS versi 29. Hasil penelitian menunjukkan bahwa variabel citra merek, kualitas produk dan kepercayaan dengan nilai signifikansi 0,001 < 0,05. Hal ini menunjukkan bahwa semakin baik citra merek Missyshop, semakin tinggi kualitas produknya, dan semakin besar kepercayaan konsumen terhadap toko tersebut, maka semakin besar pula kemungkinan konsumen untuk melakukan pembelian. Kata Kunci : Citra Merek, Kualitas Produk, Kepercayaan dan Keputusan Pembelian
Work Motivation and Organizational Culture as Determinants of Civil Servant Performance and OCB in Boalemo Regency KR, M Yusuf Alfian Rendra Anggoro; Rasulong, Ismail; Kalla, Sherry Adelia Natsir; Mansoor Abdul Hamid
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/c7xhgr61

Abstract

Public sector organizations are increasingly required to improve employee performance and encourage extra-role behavior in order to deliver effective and accountable public services. However, empirical evidence regarding the role of work motivation and organizational culture in shaping employee performance and Organizational Citizenship Behavior remains inconsistent, particularly in regional government institutions. This study aimed to analyze the influence of work motivation and organizational culture on employee performance and Organizational Citizenship Behavior, as well as to examine the mediating role of employee performance in these relationships. The research employed a quantitative research design using a survey approach. The population consisted of civil servants working in the regional government of Boalemo Regency, Indonesia, and respondents were selected using a proportional random sampling technique. Primary data were collected through structured questionnaires and analyzed using Structural Equation Modeling with the Partial Least Squares approach. The results indicated that work motivation had a positive and significant effect on employee performance and Organizational Citizenship Behavior. Organizational culture, however, did not show a significant influence on either employee performance or Organizational Citizenship Behavior. Furthermore, employee performance was found to significantly influence Organizational Citizenship Behavior and partially mediated the relationship between work motivation and Organizational Citizenship Behavior. These findings highlight the importance of strengthening employee motivation to enhance performance and voluntary work behavior in the public sector. The study contributes to the literature on public sector management by providing empirical evidence on the mechanisms linking motivation, performance, and Organizational Citizenship Behavior, and offers practical implications for government institutions seeking to improve organizational effectiveness.
Co-Authors Alfiyyah, Ashma Fiya Indrayani, Syarthini KR, M Yusuf Alfian Rendra Anggoro Mansoor Abdul Hamid Rasulong, Ismail