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All Journal Gorga : Jurnal Seni Rupa CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Suminar, Adinda Diayu Cahaya
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Strategi Kampanye Visual Self-Defense Untuk Perempuan Melalui Video Series Pencak Silat di Tiktok Suminar, Adinda Diayu Cahaya; Romadhona, Mahimma; Yani , Aditya Rahman
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.847

Abstract

Rendahnya kesadaran perempuan terhadap pentingnya self-defense menjadi salah satu faktor penyebab meningkatnya risiko kekerasan dan pelecehan yang mereka alami. Penelitian ini bertujuan untuk merancang strategi kampanye visual melalui video series bertema pencak silat yang ditayangkan di platform TikTok guna meningkatkan awareness self-defense bagi perempuan usia 12–25 tahun. Penelitian ini menggunakan metode perancangan dengan pendekatan kualitatif melalui wawancara, observasi media sosial, dan kuesioner. Hasil perancangan berupa video series berjudul Mawar Hitam yang terdiri dari 8 episode berdurasi pendek, mengangkat narasi perempuan korban kekerasan yang bertransformasi menjadi sosok yang berdaya melalui pelatihan bela diri pencak silat. Hasil analisis menunjukkan bahwa pendekatan storytelling visual dengan gaya sinematik dan emosional lebih efektif dalam menarik perhatian dan membangun keterlibatan audiens, terutama di kalangan Gen Z. TikTok terbukti menjadi media kampanye yang relevan dan strategis untuk menyampaikan pesan sosial secara cepat dan luas. Kampanye ini tidak hanya meningkatkan pengetahuan tentang self-defense, tetapi juga mendorong pemberdayaan perempuan serta pelestarian budaya pencak silat sebagai warisan lokal.
Redesigning the Signage System of Abhirama Park Sidoarjo Kurniasari, Novia; Fitria, Yassinta; Suminar, Adinda Diayu Cahaya; Setiawan, Teofilus Kharisma Bagus; Pratama, Abyan Dhia; Widyasari, Widyasari
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64428

Abstract

Abhirama Park, a green open space in Sidoarjo, is directly managed by the Environmental and Sanitation Agency (DLHK) of Sidoarjo Regency. The park’s primary attraction lies in its playground facilities and recreational areas, making it a popular destination for children and families. Beyond its recreational value, Abhirama Park also serves as an educational space for children, promoting environmental cleanliness. The park offers an interactive experience for visitors, allowing them to engage with animals such as birds, chickens, and fish. While some signage is already present, it is deemed insufficient in effectively conveying information to visitors. The presence of signage is crucial for facilitating navigation, particularly for first-time visitors to a tourist destination. Therefore, this study aims to redesign the signage system to enhance its informativeness, aesthetics, and functionality, meeting the specific needs of visitors. The research methodology employed is a collaborative approach that integrates design principles with the TOWS matrix analysis technique. This approach ensures that the signage design aligns with the park’s identity and appeals to the target audience. The resulting signage design strategically positions information to enhance the overall experience and satisfaction of visitors during their visit.
Co-Authors Fitria, Yassinta Kurniasari, Novia Pratama, Abyan Dhia Romadhona, Mahimma Setiawan, Teofilus Kharisma Bagus Widyasari Widyasari, Widyasari Yani , Aditya Rahman