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All Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Aryani, Putu Diah
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Pemasaran Video Dokumenter Sebagai Strategi Pengembangan Ekonomi Sumber Daya Alam Di Desa Mambal Oktarini, Luh Nik; Aryani, Putu Diah; Dewi, Ni Made Yunita; Priandita, Made Wahyu; Purwaka, I Made Gede; Astari, Ni Komang Alit Tri; Rahayu, Ni Komang Sukma Apti; Dewi, Ni Kadek Swasti; Narayana, I Made Duta Pria; Januarta, I Wayan Eka Saputra
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1713

Abstract

Documentary video marketing is an effective strategy for developing natural resource potential in Mambal Village. The village has rich natural resources, including a jogging track that can attract tourists. This study aims to explore the role of documentary video marketing in promoting and developing natural resource-based economy in the village. The research used a qualitative approach with data collection through interviews, observations, and documentation. The findings show that marketing through documentary videos can raise awareness about the existing natural potential, attract tourists, and have a positive impact on the local economy. In conclusion, documentary video marketing can be an effective tool for sustainable natural resource-based economic development in Mambal Village
Co-Authors Astari, Ni Komang Alit Tri Dewi, Ni Kadek Swasti Dewi, Ni Made Yunita Januarta, I Wayan Eka Saputra Narayana, I Made Duta Pria Oktarini, Luh Nik Priandita, Made Wahyu Purwaka, I Made Gede Rahayu, Ni Komang Sukma Apti