Pemasaran Video Dokumenter Sebagai Strategi Pengembangan Ekonomi Sumber Daya Alam Di Desa Mambal

Oktarini, Luh Nik
Aryani, Putu Diah
Dewi, Ni Made Yunita
Priandita, Made Wahyu
Purwaka, I Made Gede
Astari, Ni Komang Alit Tri
Rahayu, Ni Komang Sukma Apti
Dewi, Ni Kadek Swasti
Narayana, I Made Duta Pria
Januarta, I Wayan Eka Saputra

Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI

Documentary video marketing is an effective strategy for developing natural resource potential in Mambal Village. The village has rich natural resources, including a jogging track that can attract tourists. This study aims to explore the role of documentary video marketing in promoting and developing natural resource-based economy in the village. The research used a qualitative approach with data collection through interviews, observations, and documentation. The findings show that marketing through documentary videos can raise awareness about the existing natural potential, attract tourists, and have a positive impact on the local economy. In conclusion, documentary video marketing can be an effective tool for sustainable natural resource-based economic development in Mambal Village