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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmiah Manajemen dan Bisnis Implementasi Manajemen & Kewirausahaan Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Oktarini, Luh Nik
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Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mechanical Engineering Public Health Social Sciences

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Marketing Strategy on Heritage Manuaba Royal Palace Tourist Attraction in Kenderan Tourism Village, Bali Premayani, Ni Wayan Wina; Wijaya, Putu Yudy; Susanti, Putu Herny; Suputra, Gusti Alit; Oktarini, Luh Nik; Yoga, Gede Agus Dian Maha
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.1.2024.54-65

Abstract

The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural heritage, building architecture, and artifact collections with historical value; however, to date, this tourist destination has not been optimal in presenting tourists to be able to visit this region, so a comprehensive and measurable marketing strategy is needed to accelerate its development. This study aimed to analyze marketing strategies for the heritage tourist attraction of the Manuaba Royal Palace in the Kenderan Tourism Village, Bali. A mixed method research design was used by conducting interviews with the managers of as many as 30 Manuaba Royal Palace tourist destinations who met the inclusion and exclusion criteria. The data obtained were analyzed using IFAS, EFAS, and SWOT matrices and are presented descriptively. The results show that the Manuaba Royal Palace has implemented the 7P marketing mix strategy, currently in Quadrant I (a very favorable situation because it has great opportunities to demonstrate internal strength) and S<O (the direction of Manuaba Royal Pae's policy in growth strategy conditions). The current focus and marketing strategy includes developing technology-based historical courses accompanied by the use of social media, presenting information related to intangible cultural heritage, and guiding tourists more massively by providing exclusive packages for booking heritage tourism online. In the future, it is important to maximize the marketing strategies used to increase the number of visits and to be more competitive in the tourism industry.
Analisis pengaruh budaya organisasi dan kepuasan kerja terhadap turnover intention karyawan (Studi Pada Green Terrace Tegallalang, Gianyar - Bali) Mahayasa, I Gede Aryana; Putra, I Gusti Ngurah Andika; Oktarini, Luh Nik
Implementasi Manajemen & Kewirausahaan Vol 3 No 2 (2023): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i2.202

Abstract

Turnover intention is an employee's desire to leave an organization that has not been realized in a definite action to leave the organization where the employee is. The purpose of this study was to determine the effect of organizational culture and job satisfaction on turnover intention at Green Terrace Tegallalang. The number of respondents is 38 employees (saturated sampling). Data collection was carried out through observation, questionnaires, interviews, literature and documentation. The data analysis technique used is validity and reliability test, classical assumption test, multiple linear regression analysis, determination, t test (partial regression), and F test (simultaneous regression). The results found a negative and significant effect of organizational culture (X1) on employee turnover intention (Y). there is a negative and significant effect of job satisfaction (X2) on employee turnover intention (Y). there is a negative and significant effect of organizational culture (X1) and job satisfaction (X2) on employee turnover intention (Y) at Green Terrace Tegallalang. Keywords: Organizational Culture, Job Satisfaction and Turnover Intention
Employee Competence, Tri Hita Karana, and Compensation: Their Impact on Fraud Awareness in LPD Asmarajaya, I Kadek Andy; Oktarini, Luh Nik; Rahmayuni, Ni Putu Ariyaniati
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6653

Abstract

This study aims to analyze the influence of employee competence, Tri Hita Karana culture, and compensation on operational fraud awareness at the Village Credit Institution (LPD). The importance of awareness of potential fraud in maintaining the integrity of indigenous-based financial institutions. The method used is a quantitative approach through a survey of 99 respondents, analyzed using multiple linear regression. The research instrument was a questionnaire designed based on theoretical indicators for each variable and tested for validity and reliability. Simultaneous testing showed that all three variables jointly influence fraud awareness (F = 10.987; p less than 0.001) with an Adjusted R-square of 0.234, explaining 23.4% of the variation in fraud awareness. Partially, Tri Hita Karana culture (beta = 0.286; p = 0.002) and compensation (beta = 0.270; p = 0.001) have a positive and significant effect, while employee competence (beta = 0.014; p = 0.884) is not significant. Before regression analysis, classical assumption tests were conducted, including normality, multicollinearity, heteroscedasticity, and autocorrelation, all of which were met. These findings indicate that cultural values and incentive systems are more dominant than individual technical abilities in increasing awareness of operational fraud. The practical implications emphasize the importance of a work culture based on local values and a fair and transparent compensation system. Academically, this study enriches the literature on fraud prevention through a holistic approach that integrates cultural, structural, and personal aspects in the context of traditional institutions such as LPD.
Pemasaran Video Dokumenter Sebagai Strategi Pengembangan Ekonomi Sumber Daya Alam Di Desa Mambal Oktarini, Luh Nik; Aryani, Putu Diah; Dewi, Ni Made Yunita; Priandita, Made Wahyu; Purwaka, I Made Gede; Astari, Ni Komang Alit Tri; Rahayu, Ni Komang Sukma Apti; Dewi, Ni Kadek Swasti; Narayana, I Made Duta Pria; Januarta, I Wayan Eka Saputra
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1713

Abstract

Documentary video marketing is an effective strategy for developing natural resource potential in Mambal Village. The village has rich natural resources, including a jogging track that can attract tourists. This study aims to explore the role of documentary video marketing in promoting and developing natural resource-based economy in the village. The research used a qualitative approach with data collection through interviews, observations, and documentation. The findings show that marketing through documentary videos can raise awareness about the existing natural potential, attract tourists, and have a positive impact on the local economy. In conclusion, documentary video marketing can be an effective tool for sustainable natural resource-based economic development in Mambal Village
Pelatihan Aplikasi SI APIK Berlandaskan Tri Kaya Parisudha Pada BUMDA Serangan Oktarini, Luh Nik; Padnyawati, Kadek Dewi; Purwaningrat, Putu Atim; Andayani. W, Rai Dwi
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 6, No 2 (2023): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v6i2.4233

Abstract

Ditetapkannya Desa Serangan sebagai salah satu desa wisata, membuat para perangkat Desa berfikir untuk bagaimana cara mengelola aset – aset desa tersebut sehingga dapat memberikan tambahan pendapatan untuk Desa, khususnya untuk Desa Adat Serangan, oleh karena itu perangkat Desa Serangan melalui Prajuru Desa Adat sepakat untuk membuat Baga Utsaha Manunggal Desa Adat yang kemudian dikenal dengan istilah BUMDA Serangan. Baga Utsaha Manunggal Desa Adat Serangan yang resmi berdiri tahun 2015 bertugas untuk mengelola aset – aset desa seperti Dermaga Serangan, Parkir Kapal, dan Pengelolan Sampah (TPS Serangan). Mencatat berbagai transaksi keuangan kadang kala sifat buruk manusia tidak dapat dihindarkan, perlunya landasan agama untuk mendukung kejujuran pada saat melakukan pencatatan transaksi sehingga kecurangan – kecurangan dapat dihindari. Konsep Tri Kaya Parisudha salah satu ajaran agama Hindu yang dapat menuntun kita untuk menjadi manusia yang lebih bai, Tri Kaya Parisudha berarti tiga perbuatan yang disucikan, Pelatihan pencatatan keuangan berdasarkan konsep Tri Kaya Parisudha ini bertujuan untuk memberikan pemahaman tentang kejujuran dalam mencatat transaksi keuangan. Perlu adanya upaya alternative yang mampu meningkatkan kinerja keuangan berdasarkan analisis situasi yang sudah dijelaskan. Dalam hal pelatihan ini Baga Utsaha Manunggal Desa Adat Serangan akan diajarkan melakukan pencatatan transaksi keuangan dengan aplikasi SI APIK (Sistem Aplikasi Pencatatan Informasi Keuangan) yang berlandaskan Tri Kaya Parisudha.
Co-Authors Andayani. W, Rai Dwi Aryani, Putu Diah Astari, Ni Komang Alit Tri Dewi, Ni Kadek Swasti Dewi, Ni Made Yunita Gede Agus Dian Maha Yoga I Gede Aryana Mahayasa I Kadek Andy Asmarajaya Januarta, I Wayan Eka Saputra Kadek Dewi Padnyawati Narayana, I Made Duta Pria Ni Wayan Wina Premayani, Ni Wayan Wina Pratiwi, Komang Ary Priandita, Made Wahyu Purwaka, I Made Gede Putra, I Gusti Ngurah Andika Putu Atim Purwaningrat Rahayu, Ni Komang Sukma Apti Rahmayuni, Ni Putu Ariyaniati Suputra, Gusti Alit Susanti, Putu Herny Wijaya, Putu Yudy