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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdimas Sangkabira Implementasi Manajemen & Kewirausahaan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Dedikasi: Jurnal Pengabdian Kepada Masyarakat
Oktarini, Luh Nik
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Religion Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Marketing Strategy on Heritage Manuaba Royal Palace Tourist Attraction in Kenderan Tourism Village, Bali Premayani, Ni Wayan Wina; Wijaya, Putu Yudy; Susanti, Putu Herny; Suputra, Gusti Alit; Oktarini, Luh Nik; Yoga, Gede Agus Dian Maha
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.1.2024.54-65

Abstract

The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural heritage, building architecture, and artifact collections with historical value; however, to date, this tourist destination has not been optimal in presenting tourists to be able to visit this region, so a comprehensive and measurable marketing strategy is needed to accelerate its development. This study aimed to analyze marketing strategies for the heritage tourist attraction of the Manuaba Royal Palace in the Kenderan Tourism Village, Bali. A mixed method research design was used by conducting interviews with the managers of as many as 30 Manuaba Royal Palace tourist destinations who met the inclusion and exclusion criteria. The data obtained were analyzed using IFAS, EFAS, and SWOT matrices and are presented descriptively. The results show that the Manuaba Royal Palace has implemented the 7P marketing mix strategy, currently in Quadrant I (a very favorable situation because it has great opportunities to demonstrate internal strength) and S<O (the direction of Manuaba Royal Pae's policy in growth strategy conditions). The current focus and marketing strategy includes developing technology-based historical courses accompanied by the use of social media, presenting information related to intangible cultural heritage, and guiding tourists more massively by providing exclusive packages for booking heritage tourism online. In the future, it is important to maximize the marketing strategies used to increase the number of visits and to be more competitive in the tourism industry.
Analisis pengaruh budaya organisasi dan kepuasan kerja terhadap turnover intention karyawan (Studi Pada Green Terrace Tegallalang, Gianyar - Bali) Mahayasa, I Gede Aryana; Putra, I Gusti Ngurah Andika; Oktarini, Luh Nik
Implementasi Manajemen & Kewirausahaan Vol 3 No 2 (2023): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i2.202

Abstract

Turnover intention is an employee's desire to leave an organization that has not been realized in a definite action to leave the organization where the employee is. The purpose of this study was to determine the effect of organizational culture and job satisfaction on turnover intention at Green Terrace Tegallalang. The number of respondents is 38 employees (saturated sampling). Data collection was carried out through observation, questionnaires, interviews, literature and documentation. The data analysis technique used is validity and reliability test, classical assumption test, multiple linear regression analysis, determination, t test (partial regression), and F test (simultaneous regression). The results found a negative and significant effect of organizational culture (X1) on employee turnover intention (Y). there is a negative and significant effect of job satisfaction (X2) on employee turnover intention (Y). there is a negative and significant effect of organizational culture (X1) and job satisfaction (X2) on employee turnover intention (Y) at Green Terrace Tegallalang. Keywords: Organizational Culture, Job Satisfaction and Turnover Intention
Employee Competence, Tri Hita Karana, and Compensation: Their Impact on Fraud Awareness in LPD Asmarajaya, I Kadek Andy; Oktarini, Luh Nik; Rahmayuni, Ni Putu Ariyaniati
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6653

Abstract

This study aims to analyze the influence of employee competence, Tri Hita Karana culture, and compensation on operational fraud awareness at the Village Credit Institution (LPD). The importance of awareness of potential fraud in maintaining the integrity of indigenous-based financial institutions. The method used is a quantitative approach through a survey of 99 respondents, analyzed using multiple linear regression. The research instrument was a questionnaire designed based on theoretical indicators for each variable and tested for validity and reliability. Simultaneous testing showed that all three variables jointly influence fraud awareness (F = 10.987; p less than 0.001) with an Adjusted R-square of 0.234, explaining 23.4% of the variation in fraud awareness. Partially, Tri Hita Karana culture (beta = 0.286; p = 0.002) and compensation (beta = 0.270; p = 0.001) have a positive and significant effect, while employee competence (beta = 0.014; p = 0.884) is not significant. Before regression analysis, classical assumption tests were conducted, including normality, multicollinearity, heteroscedasticity, and autocorrelation, all of which were met. These findings indicate that cultural values and incentive systems are more dominant than individual technical abilities in increasing awareness of operational fraud. The practical implications emphasize the importance of a work culture based on local values and a fair and transparent compensation system. Academically, this study enriches the literature on fraud prevention through a holistic approach that integrates cultural, structural, and personal aspects in the context of traditional institutions such as LPD.
Pemasaran Video Dokumenter Sebagai Strategi Pengembangan Ekonomi Sumber Daya Alam Di Desa Mambal Oktarini, Luh Nik; Aryani, Putu Diah; Dewi, Ni Made Yunita; Priandita, Made Wahyu; Purwaka, I Made Gede; Astari, Ni Komang Alit Tri; Rahayu, Ni Komang Sukma Apti; Dewi, Ni Kadek Swasti; Narayana, I Made Duta Pria; Januarta, I Wayan Eka Saputra
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1713

Abstract

Documentary video marketing is an effective strategy for developing natural resource potential in Mambal Village. The village has rich natural resources, including a jogging track that can attract tourists. This study aims to explore the role of documentary video marketing in promoting and developing natural resource-based economy in the village. The research used a qualitative approach with data collection through interviews, observations, and documentation. The findings show that marketing through documentary videos can raise awareness about the existing natural potential, attract tourists, and have a positive impact on the local economy. In conclusion, documentary video marketing can be an effective tool for sustainable natural resource-based economic development in Mambal Village
Pelatihan Aplikasi SI APIK Berlandaskan Tri Kaya Parisudha Pada BUMDA Serangan Oktarini, Luh Nik; Padnyawati, Kadek Dewi; Purwaningrat, Putu Atim; Andayani. W, Rai Dwi
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 6, No 2 (2023): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v6i2.4233

Abstract

Ditetapkannya Desa Serangan sebagai salah satu desa wisata, membuat para perangkat Desa berfikir untuk bagaimana cara mengelola aset – aset desa tersebut sehingga dapat memberikan tambahan pendapatan untuk Desa, khususnya untuk Desa Adat Serangan, oleh karena itu perangkat Desa Serangan melalui Prajuru Desa Adat sepakat untuk membuat Baga Utsaha Manunggal Desa Adat yang kemudian dikenal dengan istilah BUMDA Serangan. Baga Utsaha Manunggal Desa Adat Serangan yang resmi berdiri tahun 2015 bertugas untuk mengelola aset – aset desa seperti Dermaga Serangan, Parkir Kapal, dan Pengelolan Sampah (TPS Serangan). Mencatat berbagai transaksi keuangan kadang kala sifat buruk manusia tidak dapat dihindarkan, perlunya landasan agama untuk mendukung kejujuran pada saat melakukan pencatatan transaksi sehingga kecurangan – kecurangan dapat dihindari. Konsep Tri Kaya Parisudha salah satu ajaran agama Hindu yang dapat menuntun kita untuk menjadi manusia yang lebih bai, Tri Kaya Parisudha berarti tiga perbuatan yang disucikan, Pelatihan pencatatan keuangan berdasarkan konsep Tri Kaya Parisudha ini bertujuan untuk memberikan pemahaman tentang kejujuran dalam mencatat transaksi keuangan. Perlu adanya upaya alternative yang mampu meningkatkan kinerja keuangan berdasarkan analisis situasi yang sudah dijelaskan. Dalam hal pelatihan ini Baga Utsaha Manunggal Desa Adat Serangan akan diajarkan melakukan pencatatan transaksi keuangan dengan aplikasi SI APIK (Sistem Aplikasi Pencatatan Informasi Keuangan) yang berlandaskan Tri Kaya Parisudha.
The Impact of Mobile-Based Calendar Applications for Digitalizing Scheduling Management on Community Participation and Awareness in Traditional Villages Oktarini, Luh Nik; Asmarajaya, I Kadek Andy
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i2.5563

Abstract

This study aims to investigate the impact of implementing a mobile-based scheduling information system in the Desa Adat Tuban. The research focuses on enhancing information services provided by village officials, as well as increasing community participation and awareness. The methodology involves data collection through surveys and structured interviews, which are subsequently analyzed to assess the system’s usability and effectiveness within the traditional village context. The system’s usability score reached 64.2 percent, classified as “Good,” though there is potential for further system refinement. The correlation between system implementation and service effectiveness reached 0.348, indicating that although a relationship exists, its influence remains limited. The system explains 12.11 percent of the variance in service effectiveness, highlighting the influence of external factors beyond the system itself. These findings emphasize the practical contribution of this system to traditional village management, underscoring areas where technological integration can support community engagement. From a managerial perspective, this study recommends mobile-based system implementation as an initial step, to be followed by feature adjustments based on user feedback and enhanced training to improve long-term effectiveness. The study further recommends prioritizing user feedback in future design iterations, regular usability testing, and training for village officials and community members to maximize system effectiveness. Additionally, collaboration with technology experts may assist in aligning system features with the unique cultural and operational context of the traditional village. In alignment with a focus on community-centered innovations, this study highlights the potential of mobile-based scheduling systems to transform information management in traditional village environments, dependent upon ongoing usability improvements and active community engagement.
PENGOLAHAN SAMPAH RUMAH TANGGA MELALUI INOVASI TEBA MODERN SEBAGAI SOLUSI PENGELOLAAN LINGKUNGAN BERKELANJUTAN Purwaningrat, Putu Atim; Oktarini, Luh Nik; Putra, I Putu Indrayana; Arnatayasa, I Made Abdi; Yasti, Ni Kadek Citra Dewi
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i3.4615

Abstract

Waste management in Penatih Dangin Puri Village faces a serious challenge due to an unsustainable conventional system, leading to waste accumulation and negative environmental impacts. This program aims to present a solution through the TEBA (Tempat Ember Bakteri / Bacterial Bucket Site) Modern Innovation. The primary focus is on managing organic waste through the creation of Teba Modern units. This activity intends to increase public awareness regarding environmental cleanliness and provide practical examples of Teba Modern construction to mitigate the negative impact of poorly managed organic waste. The implementation method comprises two main steps. First, socialization with the community to provide understanding of the Teba Modern concept, its benefits, and how to process organic waste into compost. Second, the construction of a model Teba Modern unit to inspire the community to implement this concept in their respective homes. The results of this community service activity show an increase in public awareness of the importance of organic waste management, a heightened concern among residents for environmental cleanliness, and a deeper understanding of the processes involved in independent waste management and composting using Teba Modern.
MENINGKATKAN KAPASITAS PENGELOLAAN MANAJEMEN: MELALUI PELATIHAN PENGAJUAN PERIZINAN BERUSAHA BERBASIS OSS Purwaningrat, Putu Atim; Oktarini, Luh Nik; W, Rai Dwi Andayani; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Jurnal Abdimas Sangkabira Vol. 6 No. 1 (2025): Jurnal Abdimas Sangkabira, Desember 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v6i1.2581

Abstract

Isu utama yang dihadapi oleh UMKM Nasi Penek Giri Blahbatuh adalah rendahnya pemahaman terhadap tata kelola manajemen usaha dan proses legalitas usaha melalui sistem perizinan berbasis Online Single Submission (OSS). Kondisi tersebut menyebabkan keterbatasan akses terhadap peluang pengembangan usaha dan dukungan pemerintah. Kegiatan pengabdian ini berfokus pada upaya meningkatkan kapasitas pengelolaan manajemen terkait legalitas usaha melalui pelatihan dan pendampingan dalam pengajuan perizinan berusaha berbasis OSS. Metode yang digunakan meliputi pendekatan partisipatif, berupa sosialisasi, pelatihan langsung, dan pendampingan teknis dalam proses pendaftaran izin usaha. Hasil kegiatan menunjukkan peningkatan dalam pemahaman peserta terhadap pentingnya legalitas usaha serta kemampuan mengoperasikan sistem OSS secara mandiri. Selain itu, pelatihan ini juga menumbuhkan kesadaran pelaku usaha untuk mengelola bisnis secara lebih profesional, transparan, dan berorientasi pada keberlanjutan. Dengan demikian, kegiatan ini memiliki kontribusi untuk meningkatkan daya saing dan kemandirian UMKM lokal di wilayah Blahbatuh.
Co-Authors Andayani. W, Rai Dwi Arnatayasa, I Made Abdi Aryani, Putu Diah Astari, Ni Komang Alit Tri Dewi, Ni Kadek Swasti Dewi, Ni Made Yunita Gede Agus Dian Maha Yoga I Gede Aryana Mahayasa I Kadek Andy Asmarajaya Januarta, I Wayan Eka Saputra Kadek Dewi Padnyawati Narayana, I Made Duta Pria Ni Wayan Wina Premayani, Ni Wayan Wina Pratiwi, Komang Ary Priandita, Made Wahyu Purwaka, I Made Gede Purwaningtyas, Ni Wayan Mona Putra, I Gusti Ngurah Andika Putra, I Putu Indrayana Putu Atim Purwaningrat Rahayu, Ni Komang Sukma Apti Rahmayuni, Ni Putu Ariyaniati Saputri, Arista Dwi Suputra, Gusti Alit Susanti, Putu Herny W, Rai Dwi Andayani Wijaya, Putu Yudy Yasti, Ni Kadek Citra Dewi