Documentary video marketing is an effective strategy for developing natural resource potential in Mambal Village. The village has rich natural resources, including a jogging track that can attract tourists. This study aims to explore the role of documentary video marketing in promoting and developing natural resource-based economy in the village. The research used a qualitative approach with data collection through interviews, observations, and documentation. The findings show that marketing through documentary videos can raise awareness about the existing natural potential, attract tourists, and have a positive impact on the local economy. In conclusion, documentary video marketing can be an effective tool for sustainable natural resource-based economic development in Mambal Village