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All Journal Journal of Economics and Business Letters Central Community Development Journal
Nugroho, Aris Setyanto
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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A systematic literature review of online religious leaders, digital advertising, management performance, and consumer decisions in Islamic Banking Mulyanti, Kurniawati; Nugroho, Aris Setyanto; Darmansyah, Darmansyah
Journal of Economics and Business Letters Vol. 5 No. 2 (2025): April 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i2.505

Abstract

This study systematically reviews the literature to examine how online religious leaders, digital advertising, and management performance influence consumer decisions to adopt Islamic banking products, with a focus on Bank Syariah Indonesia (BSI). Employing a systematic literature review methodology, 118 studies published between 2005 and 2025 were analyzed using thematic synthesis. The findings reveal that these three antecedents impact consumer behavior through the mediating roles of trust and motivation. Online religious leaders build legitimacy and shape subjective norms, while digital advertising engages consumers through credibility and emotional appeal. Management performance reinforces service quality, innovation, and Sharia governance, enhancing trust. The integration of the Theory of Reasoned Action (TRA) and the Stimulus-Organism-Response (SOR) model provides a robust theoretical lens to understand these dynamics. The study contributes to academic discourse by contextualizing behavioral theories in Islamic banking and offers practical guidance for banks to develop culturally sensitive, ethically compliant, and effective marketing and management strategies.
Building community trust and financial inclusion through online religious leaders and digital communication: Evidence from Islamic banking in Indonesia Mulyanti , Kurniawati; Nugroho, Aris Setyanto; Darmansyah , Darmansyah
Central Community Development Journal Vol. 5 No. 2 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v5i2.1352

Abstract

Online Religious Leader, online advertising and management performance are factors that will influence the existence of Islamic banks. These factors are important for Bank Syariah Indonesia because they impact consumer trust and decisions regarding the use of Islamic bank products in Indonesia. Therefore, banks must understand and adapt to the challenges of future competition. This study aims to evaluate and develop the influence of the variables of online Religious Figures, Online Advertising and Management Performance on trust and its implications for the decision to become a customer of Bank Syariah Indonesia. This study used a quantitative descriptive survey with a population of all Bank Syariah Indonesia customers in Jakarta, Bogor, Depok, Tangerang, and Bekasi. A total of 320 samples were collected. This study uses cross-sectional data from various respondents at a certain point in time. Thus, the influence of one factor on another is assumed to occur instantly at the same time. The analysis technique of data processing results in this study is PLSs and Structural Equation Modeling, which are used to determine the influence of variables in this study. Research shows that online religious leaders have a direct, indirect, and significant influence on the decision to become a customer of Bank Syariah Indonesia. Likewise, online advertising significantly influences the decision to become a Bank Syariah Indonesia customer. The performance of Bank Syariah Indonesia Management significantly influences the decision to become a customer of Bank Syariah Indonesia. The findings of this study are novel in banking marketing and consumer behavior, especially those related to understanding the integrative model of the Theory of Reason Action and Stimulus Organism Response to increase the Decision to Become a Customer of Bank Syariah Indonesia.
Co-Authors Darmansyah , Darmansyah DARMANSYAH . Kurniawati Mulyanti Mulyanti , Kurniawati